Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Kee Nguyễn is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Kee Nguyễn performance in the Malaysia and how they change over time
See what factors influence Kee Nguyễn performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Kee Nguyễn' competitors in the Malaysia
An analysis of Kee Nguyễn' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, competitive strength, and customer preference in the industry.
Kee Nguyễn's market performance is at the 95th percentile, indicating a leading position in the Malaysian Cafe & Restaurants industry. This reflects strong customer preference and a significant market share compared to competitors. Peers in similar range include MOMOYO Kenangan, Saudagar Nanas Agrofarm, Aura Steak House, Warong Sotong Celop, Lima Grill Cafe, Ice On Me 小糖糖 Ara Damansara.
CSAT reflects customer happiness, influencing loyalty and revenue. Tracking it helps identify areas for improvement and ensures positive brand perception.
Kee Nguyễn's overall customer satisfaction is 82%, a 10.8 percentage point increase year-over-year. Satisfaction is higher in Selangor (90%) than Kuala Lumpur (75%). The CSAT dynamic data shows fluctuations across April, May and June of 2025, but consistently high levels of customer satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. It highlights opportunities to increase sales.
Kee Nguyễn's overall average check is 12.6 MYR, a 1.3% increase year-over-year. In Selangor, the average check is 13.6 MYR. The average check has remained approximately the same from April to June in 2025, which needs more analysis.
Outlet count indicates market reach and growth. Tracking distribution helps assess brand penetration and identify expansion opportunities.
Kee Nguyễn has a total of 42 outlets in Malaysia. The majority of outlets are located in Selangor (21), followed by Kuala Lumpur (11). Johor, Penang, Malacca, Terengganu, Perak, Perlis and Pahang have fewer outlets.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
The top competitors for Kee Nguyễn, based on customer cross-visitation, are ZUS Coffee and KFC (both 8%). Other competitors include Mango Cafe & Restaurant, Restaurant 2008 Snow Beer, and SOON KEE CLAYPOT RESTAURANT (all 4%).
Traffic workload reveals peak hours, enabling staffing and resource optimization for better service and customer satisfaction during busy periods.
Kee Nguyễn experiences peak traffic workload between 10:00 and 17:00, with the highest workload around 15:00. Traffic is minimal from 22:00 to 6:00. Traffic workload starts increasing significantly at 7:00.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, increasing engagement and brand relevance.
Women are overrepresented compared to men. All generations except Gen Z have high affinity. Gen X are the most overrepresented, followed by Gen Y. Gen Z is under-indexed, which mean that they are less involved than average consumer.