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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Isken is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Isken performance in the Germany and how they change over time
See what factors influence Isken performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Isken' competitors in the Germany
An analysis of Isken' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Isken's market performance in Germany is at the 97th percentile, which positions it as a leading brand in the Cafe & Restaurants industry. This high percentile indicates that Isken captures a significant share of customer foot traffic compared to its competitors. Performance peers within the same percentile are YamYam, Nürnberger Döner, Busan Korean BBQ, Good morning Vietnam - Fine Vietnamese Kitchen, Steinsberg Castle and Fehmis Gemüse Kebap.
CSAT reflects customer happiness. Higher CSAT scores usually correlate with stronger brand loyalty and positive word-of-mouth referrals.
Isken's overall customer satisfaction (CSAT) is 95%, reflecting a 10.9pp increase year-over-year. This significant improvement indicates that customers are increasingly satisfied. In North Rhine-Westphalia, the CSAT is also 95%, with a 9.4pp increase, which shows that this region is particularly satisfied.
Outlet count indicates brand reach. Greater coverage means more potential customers and increased market presence.
Isken has 11 outlets in North Rhine-Westphalia and 3 in Hesse. The higher number of outlets in North Rhine-Westphalia suggests a stronger presence in that region.
Knowing competitors helps refine strategies. It highlights brands capturing shared customer visits, aiding in competitive positioning.
Isken's top competitors based on customer cross-visitation are Cafe Extrablatt (17.02%), McDonald's (14.89%), Panorama Restaurant & Café (8.51%), Schneewittchenhaus (6.38%), and Burger King (6.38%). These brands capture a proportion of Isken's customer visits.
Understanding peak hours optimizes staffing. Knowing when customers visit helps schedule employees efficiently and improve service.
Isken experiences its highest traffic workload between 9 AM and 12 PM, peaking at 57.76% at 10 AM. The lowest traffic occurs between 12 AM and 4 AM. This distribution shows when Isken is most active.
Consumer insights refine targeting. Knowing who visits allows focused marketing for higher engagement and conversion rates.
Women are overrepresented in Isken's customer base, indicated by 74 affinity index. Men are also present by 114 affinity index. Gen X consumers are overrepresented (215 index), which suggests they have a high affinity for the brand. A larger proportion of Gen X segment is interested in visiting the brand.