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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Insomnia Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of Insomnia Coffee Company' competitors in the Ireland
An analysis of Insomnia Coffee Company' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference in the cafe & restaurant industry.
Insomnia Coffee Company, with a market performance percentile of 99, is a leading brand in Ireland. This indicates a strong market presence and customer preference. Performance peers include The Old Storehouse Bar and Restaurant, Gino's Gelato, Speedo Pizza & Kebab, Bunsen, Johnnie Fox's Pub and Handsome Burger. The value of 99 places the brand in the top 1% of brands.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand image, and long-term revenue. Monitoring CSAT is vital for growth.
Insomnia Coffee Company's overall customer satisfaction is 73%, a decrease of 9.1 percentage points year-over-year. Munster shows the highest CSAT at 79% with growth of 1.9 percentage points. Leinster has 73% CSAT with decrease of 9.7 percentage points. Ulster reports the lowest CSAT at 46% with decrease of 16.3 percentage points, indicating area-specific issues.
Average check (transaction value) drives revenue insights. Increasing it boosts profitability by encouraging higher spending per customer visit.
Insomnia Coffee Company's overall average check is 11.5 EUR, an increase of 18.9% year-over-year. In Munster, the average check is 10.5 EUR with no change. In Leinster, the average check is 10.2 EUR, also showing no change. Increasing trend is from 8.42 EUR in April to 15.79 EUR in June.
Outlet count indicates brand reach and market penetration. More outlets can mean greater accessibility and potentially higher revenue.
Insomnia Coffee Company has a significant presence in Ireland, with the highest number of outlets in Leinster (101), followed by Munster (20), Connacht (11), and Ulster (3). Leinster accounts for nearly 80% of the total outlets, reflecting regional concentration.
Competitor analysis identifies key rivals and customer overlap. Understanding competitors aids strategic positioning and targeted marketing efforts.
Insomnia Coffee Company shares customer visits primarily with Costa Coffee and McDonald's (8.05% cross-visitation each). Other competitors include Supermac's & Papa John's (6.90%), Butlers Chocolate Café (2.87%) and Milano (2.87%). These insights inform competitive strategies.
Traffic workload distribution reveals peak hours, informing staffing and marketing strategies to optimize customer service and resource allocation.
Insomnia Coffee Company experiences peak traffic between 9 AM and 1 PM, with the highest workload at 12 PM (62.69). There is significantly less traffic during early morning hours (0-5 AM), suggesting a need for targeted marketing during peak times to maximize revenue.
Understanding consumer segments refines targeting. Gender and generational insights enable tailored campaigns, boosting engagement and ROI.
Insomnia Coffee Company's customer base shows high affinity among women (index 101) and men (index 99). Gen X shows high affinity (index 107) and Gen Y shows affinity (index 102). Gen Z shows the lowest affinity (index 47), suggesting potential strategies to engage this demographic.