Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Sweden and how they change over time
See what factors influence IKEA performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Sweden
An analysis of IKEA' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference via its foot traffic share, crucial for competitive advantage.
IKEA holds a leading market position in Sweden's Cafe & Restaurants industry with a 99th percentile, indicating it captures a dominant share of customer visits. Performance peers within the same range include Domino's Pizza, Heat, Tre Valv, V, Dersch and Bonab Persisk Kolgrill.
CSAT reflects customer happiness. Monitoring its change helps pinpoint service issues and improve loyalty for sustained growth.
IKEA's overall customer satisfaction is 58%, a decrease of 5.4 percentage points year-over-year, suggesting a decline in customer perception. In Stockholm County, CSAT is notably higher at 78%, with a slight increase of 0.9 percentage points. Recent CSAT trended from 74.07% in April to 41.54% by June 2025.
Average check indicates spending per customer, crucial for revenue insights and optimizing pricing/offerings for profitability.
IKEA's average check is 119.8 SEK, a 25.3% increase year-over-year, indicating customers are spending more per visit. Stockholm County shows an average check of 104.9 SEK with no growth. Recent average check ranged from 136.21 SEK in April to 122.73 SEK by June 2025.
Outlet count indicates market reach and growth potential. Expansion strategy and brand accessibility across regions is the key.
IKEA has a presence across multiple counties in Sweden. Stockholm County has the highest number of outlets (5). Västra Götaland and Skåne County each have 3, and Kronoberg County has 2. Gävleborg, Uppsala, Västerbotten, Västernorrland, Norrbotten and Dalarna County each have 1 outlet.
Competitor analysis reveals market dynamics. Tracking co-visitation highlights competitive threats and collaborative opportunities.
Top brands visited by IKEA's customers include McDonald's (20.18% cross-visitation), Max Burgers (12.84%), ChopChop Asian Express (4.59%), Espresso House (3.67%), and Meatballs for the People (3.67%). This indicates substantial overlap with fast-food chains.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for better service and efficiency.
IKEA experiences peak traffic between 12:00 and 14:00, with a maximum workload of 64.61%. Traffic begins to increase at 9:00, peaks around midday, and declines after 17:00, with minimal activity between 20:00 and 8:00.
Understanding consumer segments (gender, generation) enables tailored marketing, boosting engagement and brand resonance.
IKEA's customer base shows a higher affinity towards women (87%) and strong interest from Gen Y (117%) and Gen Z (114%). Gen X shows a lower affinity (56%).