Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Greece and how they change over time
See what factors influence IKEA performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Greece
An analysis of IKEA' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA is a leading brand in Greece's Cafe & Restaurants industry with a market performance of 95, placing it in the top 5%. This high percentile signifies strong customer preference compared to competitors like Kalnterími, GEFSTIKO sea food!, Archodiko Dimitri, Peroulia Beach Restaurant 1984, Souvlakia Miltiadis, Μεζεδοπωλεῖο "Ἡ Αὐλή" all at 95.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores indicate a strong brand reputation.
IKEA's overall CSAT in Greece is 72%, a significant 15.8 percentage point increase year-over-year, indicating improved customer happiness. In Macedonia and Thrace, the CSAT is also 72%, with a growth of 11.1 percentage points. The CSAT data reveals a positive trend in customer sentiment towards IKEA.
Average check reveals how much customers spend per transaction, showing pricing power and customer spending habits.
The average check for IKEA in Macedonia and Thrace is 12.3 EUR. Dynamic data shows average check varying from 11.25 EUR to 12.77 EUR between April and June 2025. Absence of year-over-year overall average check change, which require to look at sales initiatives.
Number of outlets shows brand coverage. A wide distribution enhances visibility and accessibility, impacting market share and revenue.
IKEA has one outlet each in Macedonia and Thrace, and Attica, totaling two outlets in Greece. This data shows the brand's current coverage within the country, highlighting areas for potential expansion.
Competitor analysis identifies key rivals and their strategies, enabling brands to refine their positioning and capture market share.
The top competitors for IKEA in Greece, based on cross-visitation, are Goody's Burger House (8.45%), Pink Dot Cafe (7.04%), McDonald's (7.04%), Coffee Island (5.63%), and Fregio (4.23%). This indicates that customers who visit IKEA also frequent these establishments.
Traffic workload by hour (HoD) reveals peak times, optimizing staffing and promotions for maximum sales and customer satisfaction.
IKEA's peak traffic workload occurs between 14:00 and 15:00 (2:00 PM - 3:00 PM), reaching 43.86%. Traffic starts to rise at 9:00, indicating best marketing opportunities. There is almost no activity during the night.
Consumer segments, such as gender and generation, allow for targeted marketing and personalized experiences, enhancing engagement and ROI.
Women are overrepresented among IKEA consumers, with affinity of 75, while men are significantly overrepresented with an affinity index of 117. Gen X affinity index is 253. Gen Y and Gen Z are underrepresented with affinity indexes of 23 and 54, respectively. This data allows IKEA to tailor marketing strategies to the preferences of each group.