Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the Pakistan and how they change over time
See what factors influence IHOP performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the Pakistan
An analysis of IHOP' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
IHOP in Pakistan holds a leading market position at the 99th percentile. This signifies a strong competitive edge, placing it in the top 1% of cafe & restaurants, indicating high customer preference relative to its peers like Wild Wings and Smokin' Grill Cafe.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT leads to loyalty and positive word-of-mouth, boosting brand reputation and sales.
Overall CSAT for IHOP in Pakistan is 62%, a decrease of 5.6 percentage points year-over-year. Sindh shows high satisfaction (84%), while Punjab is lower (48%). Focus should be on Punjab to improve customer experience to increase CSAT.
Average check indicates how much customers spend per visit. Higher average check values contribute to increased revenue and profitability.
The average check for IHOP in Pakistan is 2.9K PKR, a 4.6% increase year-over-year. Sindh reports 3.2K PKR while Punjab reports 2.7K PKR. Focus should be on increasing value in Punjab to match Sindh.
Number of outlets shows brand's reach. More outlets can provide greater convenience and capture more of the market, driving revenue growth.
IHOP has one outlet each in Sindh and Punjab, reflecting a limited but even presence across these key regions in Pakistan. A strategic decision will be needed to expand number of outlets to increase reach.
Identifying key competitors helps understand the competitive landscape, allowing strategic positioning and differentiation to attract more customers.
IHOP's customers in Pakistan also frequently visit McDonald's (13.27%), KFC (10.20%), Sweet Creme (7.14%), Tim Hortons (6.12%), and Steak Away (5.10%). These represent key competitors for IHOP.
Understanding peak traffic hours is crucial for staffing and resource allocation to maximize efficiency and customer satisfaction during busy periods.
IHOP in Pakistan experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload around 1:00 PM (68.64%). Staff should adjust to accommodate the workload during these hours.
Analyzing consumer segments by gender and generation allows for tailored marketing and product strategies, improving engagement and brand loyalty.
IHOP's customer base in Pakistan shows a high affinity towards women (index 116) and Gen Y (index 142), suggesting these segments are overrepresented relative to the average consumer. These insights can improve marketing and targeting.