Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Honten is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Honten performance in the Japan and how they change over time
See what factors influence Honten performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Honten' competitors in the Japan
An analysis of Honten' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Honten's market performance is at the 99th percentile, indicating a leading market position. This signifies strong customer preference and a high level of competitiveness in the Cafe & Restaurants industry in Japan. Performance peers in the same range: Ramen Shingen, らぁ麺, 店, Wagyu Sukiyaki Kyoto Chikaramaya Gion, Junk Garage, 花より、ハンバーグ。ザ・ヨコハマフロントタワー店.
Customer satisfaction reflects brand perception. High CSAT typically correlates with increased customer loyalty and positive word-of-mouth referrals.
Honten's overall customer satisfaction is 75%, with a slight decrease of 0.2 percentage points year-over-year. Hiroshima Prefecture shows the highest CSAT at 82%, while Fukuoka Prefecture has the lowest at 69%. Kanagawa Prefecture is the only region that shows an increase in CSAT, with a growth of 3.9 percentage points.
Average check measures customer spending per visit. Increases suggest stronger customer engagement or price adjustments.
Honten's overall average check is 6.1K JPY, a slight increase of 0.4% year-over-year. Chiba Prefecture has the highest average check at 7.3K JPY. Kanagawa Prefecture has the lowest average check at 5.2K JPY. Aichi Prefecture has 5.9K JPY.
Outlet count indicates market presence. Growth reflects expansion strategy and potential revenue increase.
Honten has a presence across several prefectures in Japan. Aichi Prefecture has the highest number of outlets at 6, followed by Kanagawa Prefecture with 5. Shizuoka Prefecture has 2 outlets. Kagawa, Saitama, Gunma, Niigata, and Nagano Prefectures each have 1 outlet.
Identifying key competitors and cross-visitation helps refine marketing strategies and understand customer choices.
The top competitors based on cross-visitation include 店 (8.97%), McDonald's (8.28%), Komeda's Coffee (6.90%), Starbucks (6.21%), and Gyoza no Ohsho (4.83%). These brands attract Honten's customers, highlighting the competitive landscape.
Analyzing traffic workload by hour helps optimize staffing and resource allocation for peak demand periods.
Honten experiences peak traffic between 11:00 and 14:00, with the highest workload at 12:00 (63.14). Traffic is significantly lower during other hours, indicating specific mealtime preferences of customers.
Understanding consumer demographics allows for targeted marketing and product development that resonates with key audiences.
Honten's customer base has a high affinity towards men (index 115) and Gen Z (index 103). Women (index 75), Gen X (index 87), and Gen Y (index 94) are under-indexed, indicating a weaker representation compared to the average consumer.