Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hong's Kitchen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hong's Kitchen performance in the India and how they change over time
See what factors influence Hong's Kitchen performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Hong's Kitchen' competitors in the India
An analysis of Hong's Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hong's Kitchen holds a leading position with a market performance percentile of 99 in India's Cafe & Restaurants industry. This indicates a strong competitive advantage and high customer preference compared to peers like JUIHAL - The Ethnic Kitchen, Shree Khodiyar Kathiyavadi Dhaba - the taste of Bharuch, Smoke Hub, Udupi Sathkaar, Gung The Palace and Sam's Pizza, all also at the 99th percentile.
Customer satisfaction reflects brand perception, affecting loyalty and growth. Monitoring CSAT helps identify areas for service and product improvement.
Hong's Kitchen's overall customer satisfaction is 63%, a decrease of 12.2 percentage points year-over-year. Satisfaction varies by state: Delhi has the highest at 75%, followed by Uttar Pradesh at 64% and Haryana at 54%. Declining CSAT trends in all states indicate need for service improvements.
Average check reveals spending habits and revenue potential. Analyzing this KPI aids in menu optimization and targeted marketing.
The overall average check for Hong's Kitchen is INR 460.3, a 10.5% increase year-over-year. Haryana has the highest average check at INR 500, followed by Uttar Pradesh at INR 483.3 and Delhi at INR 441.2. The increase in average check suggests customers are spending more per visit.
Outlet count indicates brand reach and expansion. Tracking this KPI informs growth strategy and market penetration efforts.
Hong's Kitchen has 15 outlets in Delhi, 9 in Haryana, 7 in Uttar Pradesh, and 2 in Uttarakhand. Delhi has the highest number of outlets, indicating a strong presence in that state. The distribution of outlets reveals the brand's regional focus and expansion strategy.
Competitive analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns helps refine marketing and positioning.
Hong's Kitchen's top competitors based on cross-visitation are Haldiram's (8.46%), Domino's Pizza (6.15%), Bikanervala (6.15%), McDonald's (5.38%), and KFC (4.62%). These brands share a portion of Hong's Kitchen's customer base, indicating opportunities for targeted marketing to retain and attract customers.
Traffic workload distribution reveals peak hours and staffing needs. Optimizing operations based on traffic patterns improves efficiency and customer service.
Hong's Kitchen experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic between 5 PM and 8 PM. There is no traffic observed between 12 AM and 10 AM. Staffing levels should be adjusted to accommodate peak hours and optimize customer service during these times.
Consumer segments guide targeted marketing by revealing demographic preferences. Analyzing gender and generation helps tailor messaging and offerings.
Hong's Kitchen shows a high affinity with Women (115 Index), suggesting this segment is overrepresented. Men are slightly under-indexed (96). Gen X shows high affinity (113 Index), while Gen Y (98 Index) is slightly under-indexed, and Gen Z is under-indexed (88 Index). Tailoring marketing to overrepresented segments may yield better results.