Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hiraso is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Hiraso performance in the Japan and how they change over time
See what factors influence Hiraso performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Hiraso' competitors in the Japan
An analysis of Hiraso' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Hiraso's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in Japan. This shows a strong competitive advantage. Performance peers in the same range include Shisha (シ シャ) Cafe & Bar PukuPuku (プクプク), Sairo, お好み焼きともんじゃの店 もんじゃや 紋 池袋店, Aburi Gifu, Kikoriya Nisshin, and Ushimitsu.
Customer satisfaction is vital, reflecting customer loyalty and predicting future revenue based on their experiences.
Hiraso's overall customer satisfaction (CSAT) is 76%, with a decrease of 5.3 percentage points year-over-year. In Nara Prefecture, CSAT is also 76%, showing a similar decrease of 5.1 percentage points. This indicates a potential need to address customer concerns to improve satisfaction levels.
Average check reflects customer spending habits, influencing revenue and profitability within the Cafe & Restaurants sector.
Hiraso's overall average check is 2K JPY, an increase of 11% year-over-year. In Nara Prefecture, the average check is also 2K JPY, with no change from the previous year. The increased average check suggests customers are spending more per visit overall.
Outlet count indicates brand reach, directly correlating with market penetration and accessibility for customers.
Hiraso has 6 outlets in Nara Prefecture, 3 in Osaka Prefecture, and 1 in Kyoto Prefecture. This distribution shows a strong presence in Nara, with a smaller presence in Osaka and Kyoto. Expansion opportunities may exist in other regions.
Competitor analysis helps understand the competitive landscape, informing strategies for market share and customer loyalty.
Hiraso's top competitors based on customer cross-visitation are McDonald's and Komeda's Coffee (10.87% each), followed by Gyoza no Ohsho, Nakau, and Matsuya (6.52% each). These brands represent significant competition, suggesting the need to differentiate to attract and retain customers.
Traffic workload insights optimize staffing and resource allocation, improving service efficiency and customer experience.
Hiraso's peak traffic workload occurs between 14:00 and 15:00 (59.57), with significant traffic from 9:00 to 17:00. There is no workload from 19:00 to 8:00. This data helps optimize staffing during peak hours and potentially reduce costs during low-traffic periods.
Understanding consumer segments allows targeted marketing, optimizing reach and resonance with different demographic groups.
Women are overrepresented (affinity index of 87%) among Hiraso's customers, while men are also overrepresented (affinity index of 108%). Gen Y is highly overrepresented (affinity index of 189%), suggesting they form a core customer base. Tailored marketing strategies should focus on these key demographics.