Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
ハッピ is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence ハッピ performance in the Japan and how they change over time
See what factors influence ハッピ performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of ハッピ' competitors in the Japan
An analysis of ハッピ' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
ハッピ's market performance is at the 98th percentile, which indicates a leading position in the Cafe & Restaurants industry in Japan. This high percentile suggests strong brand preference and a significant share of customer traffic compared to its competitors. Performance peers in the same percentile range include 大衆食堂スタンドそのだ 五反田店, CHOPPED SALAD, Shoya, Yamaguchi, Fuji rock and Daihachi.
Customer satisfaction is vital for loyalty and growth, reflecting service quality and customer experience, directly impacting brand perception and revenue.
ハッピ's overall customer satisfaction (CSAT) is 74%, which represents a decrease of 8.8 percentage points year-over-year. In Kanagawa Prefecture, the CSAT is 76% with a decrease of 15.2 percentage points. The CSAT dynamic data shows fluctuations between 67.47% and 94.12% from April to June 2025. This decline suggests a need to investigate and address factors affecting customer satisfaction.
Outlet numbers show market reach, indicating brand presence and expansion, reflecting investment and growth potential within the competitive landscape.
ハッピ has 5 outlets in Kanagawa Prefecture, 3 in Shizuoka Prefecture, and 1 in Aichi Prefecture. Kanagawa Prefecture has the most outlets, representing 100% bar fill percentage, indicating a strong presence in this region. The distribution across prefectures shows where the brand is focusing its physical expansion.
Competitor analysis reveals market dynamics and customer preferences, informing strategic positioning and highlighting areas for differentiation and competitive advantage.
ハッピ's top competitors based on cross-visitation are McDonald's (24.24%), Matsuya (12.12%), Baskin Robbins (12.12%), Doutor (9.09%), and Machida Shoten (6.06%). McDonald's has a significantly higher cross-visitation rate, indicating that a substantial portion of ハッピ's customers also visit McDonald's. This highlights the need to understand McDonald's appeal to ハッピ's customer base.
Traffic workload identifies peak hours, allowing for optimized staffing and resource allocation, improving customer service and operational efficiency during busy periods.
ハッピ's traffic workload peaks between 12:00 and 13:00 (66.51% and 63.26% respectively), with high traffic from 11:00 to 21:00. There is no recorded traffic from 0:00 to 9:00 and from 22:00 to 23:00. This data suggests the busiest hours for ハッピ are around lunchtime and dinner, requiring optimal staffing during these times.
Consumer segments reveal demographic preferences, enabling targeted marketing, personalized experiences, and product development to align with specific customer needs.
ハッピ shows that Women have an affinity index of 58, suggesting they are under-indexed, while Men have an index of 124, showing over-representation. Gen X has an affinity index of 101, Gen Y 94 and Gen Z 181, indicating Gen X is around the average, Gen Y is under-indexed and Gen Z have high affinity with the brand.