Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin Robbins performance in the Japan and how they change over time
See what factors influence Baskin Robbins performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin Robbins' competitors in the Japan
An analysis of Baskin Robbins' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin Robbins in Japan is a leading brand with a market performance percentile of 99, placing it in the top 1%. This signifies a strong market presence and customer preference relative to competitors like Gonpachi, Yamada Udon, Chateraise, Ginza Onodera, 一蘭, and Naniwaya, who share the same percentile range.
Customer satisfaction (CSAT) reflects customer contentment, influencing brand loyalty and repeat business; higher CSAT typically correlates with better financial results.
Baskin Robbins has an overall CSAT of 51%, up 0.1pp year-over-year. Satisfaction varies across prefectures: Nara Prefecture shows the highest satisfaction (72%), although it decreased by 4.3pp, while Hokkaido Prefecture shows 69%, increased by 12.2pp. CSAT fluctuated between 44.92% and 59.90% from April to June 2025.
Outlet count indicates brand reach and market presence; more outlets can mean greater accessibility and potential revenue but also more operational overhead.
Baskin Robbins in Japan has varying outlet numbers across prefectures. Kanagawa Prefecture leads with 73 outlets. Aichi, Osaka, Saitama, and Chiba Prefectures follow with 60, 58, 49, and 45 outlets, respectively. This distribution reflects the brand's strategic focus on specific regions.
Identifying competitors reveals market dynamics and customer choices, guiding strategic decisions in product development and marketing to gain a competitive edge.
McDonald's (14.44%) and Starbucks (12.58%) are the top competitors for Baskin Robbins in Japan, based on cross-visitation. Other competitors include 店 (9.54%), Marugame Seimen (7.15%), and Sushiro (6.75%). This suggests that Baskin Robbins customers also frequent these establishments.
Traffic workload by hour reveals peak and off-peak times, enabling resource optimization, efficient staffing, and targeted promotional activities for better service.
Baskin Robbins in Japan experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 2:00 PM (56.83%). Traffic is minimal during the early morning hours. This information can help optimize staffing and promotions.
Consumer segmentation enables targeted marketing, tailoring strategies to specific demographics for higher engagement and efficient resource allocation.
Women are overrepresented among Baskin Robbins customers in Japan, with an affinity index of 114.00, while men are underrepresented (92.00). Gen Z shows a high affinity (151.00), while Gen Y is underrepresented (82.00). Gen X is about average (103.00). Marketing can target women and Gen Z.