Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hardee's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hardee's performance in the Pakistan and how they change over time
See what factors influence Hardee's performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Hardee's' competitors in the Pakistan
An analysis of Hardee's' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand's share of foot traffic, showing competitive strength and customer preference.
Hardee's holds the 99th percentile, indicating a leading position in Pakistan's Cafe & Restaurants industry. This signifies high customer preference and market dominance. Peers like Kolachi Restaurant, MEG, Basha Istanbul, Rehmat-e-Shereen, Charsi Tikka, and Mizaaj are in the same leading position.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Hardee's overall CSAT is 55%, a significant decrease of 16.2 percentage points year-over-year. Punjab shows 59% satisfaction, down 8.6pp, while Islamabad Capital Territory is at 42%, a decrease of 36.5pp. This decline indicates a need to address customer concerns to improve satisfaction.
Average check (transaction value) indicates customer spending habits and contributes to overall revenue analysis.
Hardee's overall average check is 2.3K PKR, down 1% year-over-year. Punjab maintains 2.3K PKR average check. The slight decrease suggests monitoring pricing strategies or customer spending behavior to optimize revenue.
Outlet count shows brand reach and market presence, impacting accessibility and potential customer base.
Hardee's has 17 outlets in Punjab, 4 in Sindh, 3 in Islamabad Capital Territory, and 1 in Khyber Pakhtunkhwa. Punjab dominates Hardee's outlet presence, indicating a strategic focus or higher market demand in that region.
Competitor analysis reveals market dynamics, customer preferences, and competitive landscape to inform strategic decisions.
Hardee's primary competitors are KFC (15.26% cross-visitation), McDonald's (12.66%), Cheezious (8.12%), Sweet Creme (5.84%), and Savour Foods (5.52%). KFC and McDonald's attract a significant portion of Hardee's customers, indicating direct competition and shared customer base.
Traffic workload analysis helps optimize staffing and resource allocation based on peak and off-peak hours.
Hardee's experiences peak traffic between 17:00 and 22:00, with the highest workload at 22:00 (70.33%). Traffic is minimal between 0:00 and 10:00. This highlights the need for adequate staffing and resources during peak evening hours.
Understanding consumer segments allows for tailored marketing, optimized product offerings, and improved customer engagement strategies.
Women are over-represented among Hardee's customers (index 84). Men are over-represented, with an affinity index of 103. Gen X are highly over-represented (index 181), indicating a strong affinity, while Gen Y are slightly under-represented (index 95).