Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Grill City is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Grill City performance in the United States and how they change over time
See what factors influence Grill City performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Grill City' competitors in the United States
An analysis of Grill City' competitors in the United States
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Grill City's market performance is at the 97th percentile, indicating a leading position in the Cafe & Restaurants sector in the United States. This means Grill City outperforms 97% of brands in foot traffic. Performance peers in a similar range include Mariscos La Sirena, Omelets Etc, Cops & Doughnuts, Derby City Pizza Co, Coriander, and Mario's Pizza.
Customer satisfaction reflects customer loyalty and brand perception, impacting revenue, retention and growth of the Cafe & Restaurants brand.
Grill City's overall customer satisfaction (CSAT) is 32%, a decrease of 16.4 percentage points year-over-year. Nevada shows a CSAT of 32% with a 4.3 percentage point increase, while California has a 28% CSAT with a 16.9 percentage point decrease. This indicates a need to address satisfaction issues, particularly in California, to improve customer loyalty.
Average check indicates customer spending per transaction, crucial for revenue analysis and pricing strategy in the Cafe & Restaurants industry.
Grill City's overall average check is $33.40, a 37.7% increase year-over-year. California has an average check of $27.80, with no growth. The increase in the overall average check suggests customers are spending more per visit, indicating potential menu or pricing effectiveness. Consistent average check values require ongoing monitoring for performance trends.
Number of outlets indicates brand's market penetration and expansion, essential for assessing growth and geographical coverage.
Grill City has 23 outlets in the United States. California has 17 outlets, Nevada has 3, and Hawaii, Washington and Illinois each have 1. The concentration of outlets in California indicates a strong regional presence, while expansion into other states signals growth potential.
Competitor analysis identifies key players vying for the same customer base, guiding strategic positioning and competitive advantage for the brand.
Grill City's top competitors are Taco Bell and Jollibee, with a 12.5% cross-visitation rate. Yoshinoya, Kim Huong Vietnamese and Chinese Restaurant, and A Slice of New York each have a 6.25% cross-visitation rate. This means that a notable portion of Grill City's customers also visit these brands, informing competitive strategy and marketing efforts.
Traffic workload reveals peak hours, guiding staffing and resource allocation to maximize efficiency and customer service for the Cafe & Restaurants brand.
Grill City experiences peak traffic workload between 8:00 and 20:00, with the highest workload around 18:00 (53.95). There is no traffic between 21:00 and 6:00. Understanding these peak hours allows for efficient staffing and resource allocation to optimize customer service and operational efficiency.
Understanding consumer segments informs targeted marketing, improving engagement by tailoring messaging and offers based on demographics.
Women show high affinity (120 index) for Grill City, while Men are under-indexed (83 index). Gen Y (159 index) shows high affinity, while Gen X (66 index) is under-indexed. This suggests Grill City appeals more strongly to women and Gen Y. Marketing can be tailored to further engage these segments.