Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Great Wraps is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Great Wraps performance in the United States and how they change over time
See what factors influence Great Wraps performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Great Wraps' competitors in the United States
An analysis of Great Wraps' competitors in the United States
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Great Wraps holds a leading market performance with a percentile of 95, placing it in the top 5% of brands. This indicates strong competitive positioning. Performance peers include Mezbaan Cuisine, Grand Tequila Mexican Restaurant & Cantina, Avery's Maryland Grille, Luxe Golf Bays, SPUDZ&SALADZ, and Miti Miti.
Customer satisfaction reflects customer loyalty and affects brand reputation and revenue, showing how well brand meets customer expectations.
Great Wraps shows a customer satisfaction of 71%, a significant increase of 26 percentage points year-over-year. In Georgia, the CSAT is 63%, representing a substantial growth of 36.8 percentage points. The CSAT dynamic shows fluctuations, peaking in April and May 2025.
Average check indicates customer spending per visit, reflecting menu pricing strategy effectiveness and customer purchasing behavior.
Great Wraps has an overall average check of $18.2, representing a substantial increase of 36.3% year-over-year. In Georgia, the average check is $13.5, with no growth reported. Average check value remained stable across April, May and June 2025.
Number of outlets indicates brand reach and market presence, reflecting brand's expansion strategy and penetration in different regions.
Great Wraps operates 8 outlets in Georgia, 7 in Texas, 2 in Missouri, and 1 each in South Carolina, New Jersey, Virginia, District of Columbia, Tennessee, and Illinois. Georgia has the highest number of outlets, indicating its importance to the brand.
Competitor analysis reveals market landscape and brand positioning, showing brands that share customers, indicating direct competition.
The top competitors for Great Wraps, based on cross-visitation, are Taco Bell (9.68%), Dunkin' (3.23%), Reboot Retrocade & Bar (3.23%), Arzolas Fajitas + Margaritas (3.23%), and Yen's Kitchen (3.23%). Taco Bell has the highest cross-visitation, indicating a significant overlap in customer base.
Traffic workload reveals peak operational hours and resource needs, guiding staffing and marketing efforts during different times of the day.
Traffic workload for Great Wraps peaks between 12:00 PM and 6:00 PM, with the highest workload at 2:00 PM (49.07). Traffic is minimal between 11:00 PM and 5:00 AM. These insights can optimize staffing and promotional activities.
Consumer segments inform targeted marketing by understanding demographic preferences, enhancing messaging relevance, and campaign effectiveness.
Great Wraps consumers are predominantly women (87%). Men are over-indexed with affinity of 111, Gen Y demonstrates an affinity index of 120, indicating over-representation, and Gen Z shows the highest affinity index of 218. Gen X is under-indexed with affinity of 44.