Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the Japan and how they change over time
See what factors influence Gong Cha performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the Japan
An analysis of Gong Cha' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Gong Cha in Japan holds a leading market performance at the 99th percentile within the Cafe & Restaurants industry. This indicates a strong competitive position, implying high customer preference compared to peers like Tamatoya Hibiya, Freshness Burger, Shabu-shabu Tonton, Botejyu, 肉流通センタ, and Shinjidai Osakaumedaten who share the same position.
Customer satisfaction (CSAT) gauges loyalty. Changes in CSAT highlight shifts in customer sentiment, influencing brand perception and revenue.
Gong Cha's overall CSAT in Japan is 57%, a 2.8 percentage point increase year-over-year, showing improved customer sentiment. Kyoto Prefecture leads with 82% CSAT, up 37.8 percentage points, while Osaka Prefecture shows a decline. This indicates varied regional satisfaction levels requiring location-specific strategies.
Average check reflects spending per customer. Tracking changes aids pricing strategy, promotion effectiveness, and revenue forecasting.
Gong Cha's overall average check in Japan is 564.5 JPY, a 15.5% decrease year-over-year. Saitama Prefecture shows the highest average check at 562.5 JPY. The overall decrease suggests potential price sensitivity or changes in order patterns requiring further investigation and strategic adjustment.
Outlet count shows brand reach. Growth reflects expansion strategy, signaling market penetration and investment in new locations.
Gong Cha's outlet distribution in Japan is led by Osaka Prefecture with 19 outlets, followed by Chiba Prefecture with 17. This distribution shows the brand's geographic priorities, reflecting strategic expansion and resource allocation across different regions.
Competitor analysis identifies key rivals. Cross-visitation reveals shared customer base and competitive overlap for strategic positioning.
Gong Cha's top competitors in Japan, based on customer cross-visitation, are Starbucks (16.07%), McDonald's (12.19%), Saizeriya (7.48%), Komeda's Coffee (6.93%), and 店 (6.65%). This overlap indicates these brands attract a similar customer base, informing competitive strategy and market positioning.
Traffic workload reveals peak hours. Understanding customer traffic patterns helps optimize staffing, promotions, and resource allocation.
Gong Cha's peak traffic in Japan occurs between 10 AM and 8 PM, with the highest workload hours being between 12 PM and 3 PM. Minimal traffic is observed during early morning hours (0-7 AM). These insights enable optimized staffing and resource allocation to meet customer demand effectively.
Consumer segments guide targeted marketing. Analyzing gender and generation helps tailor messaging and product offerings for engagement.
Gong Cha's customer base in Japan shows a higher affinity from women (index 106) compared to men (index 96). Gen Y demonstrates the highest affinity (index 126), while Gen X (index 51) and Gen Z (index 90) are under-indexed. Tailoring marketing to women and Gen Y may improve engagement.