Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fritto Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Fritto Chicken performance in the Indonesia and how they change over time
See what factors influence Fritto Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Fritto Chicken' competitors in the Indonesia
An analysis of Fritto Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, competitive strength and customer preference in the industry.
Fritto Chicken's market performance is at the 98th percentile in Indonesia's Cafe & Restaurants industry, which is a leading position. This places Fritto Chicken in the top 2% of brands, indicating a strong market standing compared to its peers like Iga Galabag, Kedai Roti Ibu Saya - Ummi Bakery by Helen Chu (CUMA LIMA RIBU), RamenChan - Kediri Mall, Cotta Haus Tangerang, Tjemara Noodle Bar - Sagan, and TETRA Coffee & Eatery - Solo, which are also at the 98th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repeat business.
Fritto Chicken's overall customer satisfaction (CSAT) is 62%, a 3.3 percentage point increase year-over-year. In Sumatra, the CSAT is also 62%, with the same 3.3 percentage point increase. This indicates positive customer sentiment and improved service or product quality compared to the previous year.
Average check reflects customer spending per visit, crucial for revenue forecasting and understanding pricing effectiveness.
Fritto Chicken's overall average check is 29.4K IDR, a 20.1% decrease year-over-year. In Sumatra, the average check is also 29.4K IDR. The decrease suggests customers are spending less per visit, potentially due to changes in menu pricing, promotional offers, or customer spending habits.
Number of outlets indicates brand's physical presence and expansion, reflecting market penetration and growth strategy.
Fritto Chicken has 19 outlets in Sumatra. This signifies its established presence in the region. There is no growth information available, just the total number.
Identifying competitors and cross-visitation helps understand customer preferences and competitive landscape.
Fritto Chicken's top competitors based on customer cross-visitation are: KFC (22.22%), Mie Gacoan SM Raja Medan (11.11%), Get Steak And Fried Chicken Tuasan (7.41%), Point Coffee (7.41%), and Ganda Bakery (7.41%). This shows that a significant portion of Fritto Chicken's customers also visit KFC.
Traffic workload by hour reveals peak operational times, informing staffing and resource allocation strategies.
Fritto Chicken experiences peak traffic workload between 17:00 and 21:00, reaching a high of 62.16% at 19:00. Traffic is minimal between midnight and 6:00. This data allows for optimization of staffing and resource allocation to meet customer demand during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and product positioning strategies.
Fritto Chicken's customer base shows high affinity with women (index 116) and Gen Y (index 130), indicating these groups are overrepresented among its customers. Men (index 87) and Gen Z (index 104) also use Fritto Chicken but affinity is lower.