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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Flury's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Flury's performance in the India and how they change over time
See what factors influence Flury's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Flury's' competitors in the India
An analysis of Flury's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Flury's holds the 99th percentile. This positions Flury's as a leading brand, indicating a strong market presence and high customer preference compared to its peers. Performance peers include KAILASH PARBAT, Desi Masala, Madurai Kannappar Mess, Urapakkam, Villa Vanitas, Khoj Calicut, Choice Only Veg
Customer satisfaction (CSAT) indicates loyalty. A high CSAT score suggests customers are likely to return, recommend the brand, and contribute to positive word-of-mouth.
Flury's overall CSAT is 73%, a 7.2pp decrease year-over-year. CSAT in West Bengal is 73%, down 5.5pp, while in Maharashtra it's 70%, down 23.4pp. The decline in CSAT, particularly in Maharashtra, suggests areas for improvement in service or offerings to boost customer loyalty.
Average check, amount customers spend per visit, reveals customer spending habits and brand value perception. Higher average check can indicate strong brand equity.
Flury's overall average check is INR 934.6, down 11.8% year-over-year. In West Bengal, it's INR 951, with no change. The decrease indicates customers are spending less per visit, possibly due to changing preferences or economic factors, impacting overall revenue.
Outlet count indicates market reach and brand accessibility. A larger number of outlets can increase visibility and capture a broader customer base.
Flury's has 17 outlets in West Bengal and 3 in Maharashtra. The concentration in West Bengal suggests a strong regional presence, while a smaller presence in Maharashtra indicates potential for expansion to increase brand reach.
Competitor analysis reveals customer preferences and competitive landscape. Brands with high cross-visitation rates compete for the same customer base.
Customers visiting Flury's also frequent Peter Cat (7.89%), Natural Ice Cream (4.21%), Aminia Restaurant (4.21%), Domino's Pizza (3.68%), and McDonald's (3.68%). This indicates these brands compete for Flury's customer base. These insights help in strategizing to maintain a competitive edge.
Traffic workload by hour uncovers peak hours, allowing for resource optimization. Knowing when the most customers come helps manage staff, marketing, and promotions.
Flury's traffic workload peaks between 17:00 and 19:00, with the highest workload at 19:00 (52.07%). The lowest workload occurs in the early morning hours. Understanding peak traffic hours allows Flury's to optimize staffing and resource allocation.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights can refine strategies to reach key consumer groups.
Women are overrepresented (112 index), while Men are slightly underrepresented (97 index). Gen X (166 index) and Gen Z (176 index) are overrepresented. Gen Y is underrepresented (79 index). Flury's should leverage these insights to create targeted campaigns that resonate with their key consumer groups.