Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Star Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Five Star Chicken performance in the India and how they change over time
See what factors influence Five Star Chicken performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Five Star Chicken' competitors in the India
An analysis of Five Star Chicken' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Star Chicken holds a leading market performance in India's Cafe & Restaurants industry, securing a position in the top 1% of brands. This indicates a strong competitive advantage and customer preference. Performance peers in a similar range: Ma Annapurna tiffin and mess, Wok On Fire - Indo Chinese & Pan Asian, Kamal Pure Vegetarian, The Urban Turban, Hotel wada garden restaurant, Rajapuram Kayal Shaap (Toddy parlour).
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchase rates, and brand advocacy, vital for sustained growth.
Five Star Chicken's overall CSAT is 64%, a decrease of 9.4 percentage points year-over-year. Maharashtra shows the highest CSAT at 84% with 3.1pp growth, while Karnataka has the lowest at 54% with a significant decline of 19.5pp. Andhra Pradesh shows substantial growth of 17.9pp reaching 78%.
Average Check (transaction value) reflects spending habits, affecting revenue, profitability and enables informed pricing strategies.
Five Star Chicken's overall average check is 386.8 INR, with no change year-over-year. Andhra Pradesh has the highest average check at 469.4 INR, while Karnataka has the lowest at 323.6 INR. All states show no growth in average check compared to the previous year.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential crucial for revenue.
Five Star Chicken has a significant presence in Karnataka with 372 outlets, followed by Tamil Nadu (94) and Andhra Pradesh (88). Other states have considerably fewer outlets. This shows a concentration of outlets in southern India, particularly Karnataka.
Competitor analysis highlights rivals and customer preferences, aiding strategic positioning and competitive advantage.
Five Star Chicken's top competitors based on customer cross-visitation are KFC (5.11%), Domino's Pizza (4.26%), McDonald's (4.04%), Adyar Ananda Bhavan - A2B (3.40%), and Kakada Ramprasad (2.98%). This indicates that customers who visit Five Star Chicken also frequently visit these other fast-food and restaurant chains.
Traffic Workload reveals peak hours and staffing needs, optimizing resource allocation and customer service efficiency.
Five Star Chicken experiences peak traffic workload between 17:00 and 21:00 hours, with the highest workload at 19:00 (61.98). The lowest workload is between 0:00 and 6:00 hours. This data is crucial for workforce management and optimizing service during peak times.
Consumer segments by gender and generation enable targeted marketing, enhancing relevance and engagement for optimal campaign effectiveness.
Five Star Chicken's customer base shows women are 64% of the visitors, compared to a baseline average, it has -36.05 delta. Men accounts to 110% of the traffic, which means +10.48 delta versus the avarage baseline. Gen X affinity is at 93%, Gen Y and Gen Z at 100%. These insights are important for marketing campaign.