Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
First Kitchen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence First Kitchen performance in the Japan and how they change over time
See what factors influence First Kitchen performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of First Kitchen' competitors in the Japan
An analysis of First Kitchen' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
First Kitchen is a leading brand in Japan's Cafe & Restaurant industry, ranking in the top 1% based on foot traffic. This indicates a strong market presence relative to peers such as Yappari Steak, 月島もんじゃ たまとや 町田, 天ぷら ご天, ネオ大衆酒場 食べ放題居酒屋 餃子のかっちゃん 京都河原町店, Kocho, and Kyoto Tonkatsu Katsuda Sanjo Kawaramachi, which share similar performance percentiles.
Customer satisfaction is crucial as it shows customer loyalty, impacts brand reputation, and drives business growth through repeat purchases.
First Kitchen's overall customer satisfaction (CSAT) is 70%, a 2.2 percentage point increase year-over-year, suggesting improved customer sentiment. Wakayama Prefecture shows the highest CSAT (100%), while Saitama Prefecture has decreased (-15.6pp). CSAT dynamic data shows fluctuation between April and June 2025, peaking in April at 72.43%.
Average check is a key performance indicator that reflects customer spending habits and contributes to revenue optimization strategies.
The overall average check for First Kitchen is 1.3K JPY, up 11.5% year-over-year, signaling increased customer spending. Kyoto Prefecture has the highest average check (1.8K JPY). The average check varied between April and June 2025, peaking in May at 1321.10 JPY.
Outlet count indicates brand reach and market penetration, reflecting expansion efforts and accessibility to customers across regions.
First Kitchen has a varying number of outlets across different prefectures in Japan. Kanagawa Prefecture has the highest number of outlets (28), indicating a strong presence in that region. Other prefectures like Saitama (9), Aichi (7), and Osaka (6) have fewer outlets.
Identifying key competitors helps a brand understand the competitive landscape and refine strategies to capture market share effectively.
First Kitchen's top competitors, based on customer cross-visitation, are McDonald's (18.97%), Starbucks (9.11%), 店 (8.62%), Doutor (8.62%), and Matsuya (6.40%). These brands attract a portion of First Kitchen's customers, highlighting the competitive overlap in the cafe and restaurant industry.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak times.
First Kitchen experiences peak traffic between 10:00 and 19:00, with the highest workload around 12:00 and 13:00 (62.05% and 62.92%, respectively). Traffic is significantly lower during the night and early morning hours, suggesting operational adjustments for off-peak times.
Analyzing consumer segments informs targeted marketing strategies and product development by understanding the demographics and preferences of customers.
First Kitchen's customer base shows a high affinity towards women (76%, under-indexed compared to average). Men represent 114% (over-indexed). Generation X is over-indexed (108%), Generation Y is at the average (100%) and Generation Z shows lower affinity (90%, under-indexed).