Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firkin is ahead of most brands
Sample of brands in the same percentile
See what factors influence Firkin performance in the United States and how they change over time
See what factors influence Firkin performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Firkin' competitors in the United States
An analysis of Firkin' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Firkin's Market Performance is at the 73rd percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Paddles Coffee, Cooter Brown's Rib Shack, Ferrante's Pizza and Italian Restaurant, El Imperio Mexican Food, Salmon Harbor Cafe and Mercantile, and Ten Mile Brewing - Ladera Ranch.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly influencing loyalty and repeat business.
Firkin's overall customer satisfaction (CSAT) is at 33%, remaining stable year-over-year. In Maryland, CSAT is also 33%. CSAT remained around 46.15% from April to June 2025, showing a stable customer sentiment during the reported period.
Number of outlets indicates brand reach and market presence, directly impacting accessibility and brand visibility.
Firkin has 2 outlets in Maryland. This indicates a limited but potentially strong presence in that specific market.
Identifying competitors helps understand market dynamics, benchmark performance, and refine competitive strategies.
Firkin's top competitors based on customer cross-visitation are Fenway Johnnies, Andy's Frozen Custard, Taco Bell, Chili's Grill & Bar, and Mimosa, each with 11.11% cross-visitation. This shows shared customer interests and potential for competitive analysis.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and service efficiency.
Firkin experiences peak traffic between 8 AM and 10 AM, with a workload around 56%. Traffic remains relatively stable throughout the day until 9 PM, after which it ceases entirely. This data is essential for scheduling staff and optimizing operations.
Analyzing consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies.
Firkin's customer base shows a higher affinity towards women (62%) and men (132%), as well as affinity towards Gen X (95%) and Gen Y (114%). This suggests a strong but potentially niche following within the broader market. The affinity Index values indicate higher-than-average engagement of the mentioned consumer segments.