Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Factory & Co is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Factory & Co performance in the France and how they change over time
See what factors influence Factory & Co performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Factory & Co' competitors in the France
An analysis of Factory & Co' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Factory & Co holds a leading position in the market, with a market performance percentile of 99, placing it in the top 1%. This indicates a strong competitive standing, capturing a significant share of customer traffic. Performance peers include Fuuki, Racines Food, Trantranzai, GRILL'INN, La Brigade, and Riviera Fuga, all within the same top percentile.
CSAT shows how well a brand meets customer expectations. Tracking it helps improve service, loyalty, and positive word-of-mouth referrals.
Factory & Co's overall customer satisfaction is 79%, a slight decrease of 0.5 percentage points year-over-year. Regionally, Metropolitan France mirrors this score. The trend indicates a need to address factors impacting customer happiness between April and June 2025, as satisfaction declined over this period.
Average check measures customer spending per visit. This helps optimize pricing strategies and marketing to boost revenue.
The overall average check for Factory & Co is 21 EUR, a 4.3% increase year-over-year. Metropolitan France reports the same average. Monitoring the trend from April to June 2025, shows fluctuations; the focus should be on maintaining an optimal average check for consistent revenue.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for customers.
Factory & Co operates 15 outlets in Metropolitan France. A stable outlet count suggests a consolidation phase. Future strategy could involve expansion or optimization of existing locations to improve market coverage.
Competitor analysis helps brands understand market dynamics, identify opportunities, and refine their strategies to gain a competitive edge.
Factory & Co's top competitors, based on cross-visitation, are McDonald's (9.29%), Burger King (5.20%), Quick (2.60%), Le Paradis du Fruit (2.23%), and Brendy's Café (2.23%). These insights reveal customer preferences and enable targeted marketing efforts to retain and attract customers.
Understanding peak traffic hours helps optimize staffing, manage resources efficiently, and enhance customer experience during busy periods.
Factory & Co experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (53.09%). The early morning hours see minimal activity. Staffing and resource allocation should align with these peak periods to ensure optimal service and customer satisfaction.
Understanding consumer demographics like gender and generation helps tailor marketing, refine product offerings, and improve engagement with key customer groups.
Factory & Co shows high affinity with women (index 113) and is under-indexed with men (index 88). Gen Z (index 155) and Gen Y (index 117) are strongly represented, while Gen X is underrepresented (index 59). Marketing strategies should focus on Gen Z and Gen Y while considering initiatives to broaden appeal to men and Gen X.