Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Donuts Factory is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Donuts Factory performance in the Jordan and how they change over time
See what factors influence Donuts Factory performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Donuts Factory' competitors in the Jordan
An analysis of Donuts Factory' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Donuts Factory's market performance in Jordan's Cafe & Restaurants industry is at the 93rd percentile, which is a leading position. This indicates a strong market presence and high customer preference relative to its competitors. Performance peers in the same percentile range include: Al Siran Restaurant, Baba Za'atar بابا زعتر, حلويات جوهرة الشرق - فرع مجمع عمان, Shawarmaje 3, Qahwa BLK - Irbid Wasfi Al-Tal St. - (شارع ابو راشد) قهوة بلاك - إربد ش. وصفي التل, مطعم السيران Al-Seeran.
Outlet count indicates market reach and expansion. Monitoring outlet distribution informs expansion strategies and market penetration efforts.
Donuts Factory has 18 outlets in Amman, 1 in Madaba, 1 in Zarqa, and 1 in Irbid. Amman accounts for the majority of outlets, indicating a strong presence in the capital. There is a smaller, but active presence in other cities, which suggests a regional distribution strategy.
Understanding key competitors helps refine strategies. Cross-visitation data shows shared customer bases, revealing direct competitive overlaps.
The top competitors for Donuts Factory based on cross-visitation are Marouf Cafe (17.5%), McDonald's (7.5%), Qahwa BLK (7.5%), Al Tazaj (7.5%), and مطعم حماده (7.5%). This indicates that a portion of Donuts Factory's customers also visit these brands, suggesting areas of direct competition.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for better customer experience.
Donuts Factory experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 21:00 and 22:00. The lowest traffic workload is between midnight and 6 AM. This data can inform staffing and operational decisions to meet customer demand during peak hours.
Consumer segment analysis by gender and generation informs targeted marketing and product strategies, maximizing campaign effectiveness.
Donuts Factory shows that women are overrepresented (73% index). Men are overrepresented as well (114% index). Gen Y segment shows overrepresentation (81% index). These insights are important for informing targeted marketing and product strategies.