Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Don Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Don Chicken performance in the Vietnam and how they change over time
See what factors influence Don Chicken performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Don Chicken' competitors in the Vietnam
An analysis of Don Chicken' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
Don Chicken, with a 99th percentile, is a leading brand. This signifies it captures a dominant share of customer foot traffic compared to peers like Dookki, LALA SEAFOOD, and Lẩu Wang, indicating strong market preference.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth, vital for sustained growth.
Don Chicken's overall CSAT is 72%, a decrease of 10.6 percentage points year-over-year. Quảng Ninh Province shows a CSAT of 9% with a decrease of 6.5 percentage points. CSAT peaked in May 2025, suggesting a need to investigate factors affecting customer happiness.
Outlet count indicates brand reach and expansion progress, showing investment in growth and market presence across regions.
Don Chicken has 4 outlets. Quảng Ninh Province has 2 outlets, while Bắc Ninh and Thanh Hóa Provinces each have 1. This distribution highlights key regions for the brand's physical presence.
Identifying competitors reveals direct alternatives influencing customer choice. Understanding their appeal informs competitive strategy.
Don Chicken's top competitors are Pizza 4P's (6.78% cross-visitation), Vua Chả Cá (5.08%), Phê La, Starbucks and Highlands Coffee (4.24% each). These brands represent the most common alternatives considered by Don Chicken's customer base.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand and optimize service.
Don Chicken experiences peak traffic between 11 AM and 9 PM, with the highest workload at 7 PM (68.39%). There is no traffic between 10 PM to 9 AM. Staffing and resource allocation should align with these peak hours to optimize customer service.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Don Chicken shows high affinity with women (index 96) and strong affinity with Gen Z (index 136). Gen X and Gen Y show lower affinity (84 and 79, respectively), suggesting marketing could focus on Gen Z and women.