Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Die Mühlenbäcker is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Die Mühlenbäcker performance in the Germany and how they change over time
See what factors influence Die Mühlenbäcker performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Die Mühlenbäcker' competitors in the Germany
An analysis of Die Mühlenbäcker' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Die Mühlenbäcker's market performance is leading with a percentile of 99 in the Cafe & Restaurants industry in Germany. This means the brand captures more customer foot traffic than 99% of its peers. Performance peers are Geronimo Restaurant, Gourmet Palast Düsseldorf, Zimt & Zucker, El Amigo Taqueria, Swadishta, and Gelateria Italy.
Customer Satisfaction reflects customer loyalty and overall experience, impacting brand reputation and repeat business.
Die Mühlenbäcker's overall customer satisfaction is at 72%, with a 3.9 percentage point increase year-over-year. Hesse shows high satisfaction at 86% with a 14.6 percentage point increase, while Rhineland-Palatinate is at 69% with a 2.5 percentage point increase. This indicates improved customer experiences, especially in Hesse.
Average Check indicates how much customers spend per visit, directly impacting revenue and profitability.
The overall average check for Die Mühlenbäcker is 12.7 EUR, a 17.8% increase year-over-year. Rhineland-Palatinate has an average check of 14.9 EUR, while Hesse has an average check of 8.1 EUR. The increase in average check indicates customers are spending more per visit.
Number of Outlets shows brand reach and market presence, reflecting potential customer access and brand visibility.
Die Mühlenbäcker has 17 outlets in Rhineland-Palatinate and 17 outlets in Hesse. This shows an equal distribution of outlets between the two states, suggesting a balanced market presence in these regions of Germany.
Competitor analysis reveals key players attracting similar customers, guiding strategic positioning and marketing efforts.
The top competitors for Die Mühlenbäcker are Schäfer Dein Bäcker GmbH (16.18% cross visitation), McDonald's (13.24%), Burger King (7.35%), L'Osteria (4.41%), and Mühlenbäckerei Rudolf Jung GmbH & Co. KG (2.94%). This shows an overlap in customer base with fast-food chains and other bakeries.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation for optimal customer service.
Die Mühlenbäcker experiences peak traffic between 8 AM and 4 PM, with the highest workload around 10 AM (58.15%). Traffic is minimal from 8 PM to 5 AM. This indicates the need for optimized staffing and service strategies during peak hours.
Consumer Segments identifies key demographic groups, enabling targeted marketing and tailored product offerings for maximum impact.
Women are overrepresented with an affinity index of 110, while Men are underrepresented with an index of 95. Gen X is overrepresented with an affinity index of 129, while Gen Y is underrepresented with an index of 79. This suggests Die Mühlenbäcker appeals more to women and Gen X consumers.