Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Costa Coffee is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Costa Coffee performance in the Malaysia and how they change over time
See what factors influence Costa Coffee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Costa Coffee' competitors in the Malaysia
An analysis of Costa Coffee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
Costa Coffee in Malaysia holds a market performance percentile of 88, positioning it as an average/above average performer. This indicates a solid market presence. Performance peers within the same percentile include Nizam Celup Tepung, Sinai Nasi Mendy Kulim, Tokyo Food Restaurant (Restoran Tokyo Food), Nasi Kandar Ahmad, Jin Man and Kopi Lah Plaza Pelangi. This reflects a competitive landscape where Costa Coffee maintains a notable, but not leading, position.
Outlet count indicates brand reach and market penetration, reflecting accessibility and potential revenue streams.
Costa Coffee has a total of 14 outlets in Malaysia. Selangor has the most with 5 outlets, followed by Johor with 4, Penang with 2, and Kedah, Sabah, and Kuala Lumpur each having 1. This distribution highlights Selangor and Johor as key markets for Costa Coffee in Malaysia.
Identifying top competitors is key for strategic positioning, revealing shared customer base and competitive threats.
The top competitors for Costa Coffee in Malaysia, based on cross-visitation, are Yasmin Express and ZUS Coffee, each with 22.22%. Other notable competitors include Full Moon Seafood Restaurant, 壹品火锅烧烤店 Yi Pin Hotpot BBQ @Puchong, and Secret Recipe, each with 11.11%. This indicates the brands that Costa Coffee customers also frequent.
Traffic workload analysis reveals peak operational hours, optimizing staffing and resource allocation.
Costa Coffee in Malaysia experiences varying traffic workload throughout the day. Traffic tends to be high between 9 AM and 11 AM, peaking again at 8 PM, and remains relatively consistent throughout the rest of the day. The highest traffic workload is at 8 PM (49.98%). The lowest traffic workload is at 1 AM (34.56%).
Consumer segment analysis informs targeted marketing, identifying key demographics and tailoring strategies for engagement.
Costa Coffee's consumer base in Malaysia shows a higher affinity among women (107%), suggesting they are overrepresented compared to the average consumer. Men are slightly underrepresented (95%). Gen Y consumers are slightly underrepresented (91%). This affinity data helps target marketing efforts.