Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cookies & Cupcake By Design is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence Cookies & Cupcake By Design performance in the United States and how they change over time
See what factors influence Cookies & Cupcake By Design performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cookies & Cupcake By Design' competitors in the United States
An analysis of Cookies & Cupcake By Design' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting competitive strength and customer preference.
Cookies & Cupcake By Design ranks at the 92nd percentile, indicating a leading market position in the Cafe & Restaurants industry within the United States. This high percentile suggests strong customer preference. Peers include Camino Real Mexican Grill, The Codmother Fish & Chips, Torero's Mexican Cuisine, Buon Giorno Coffee, Mi Cerrito Mexican Restaurant, and Tacos Hernandez, all around the same performance level.
Outlet count indicates brand reach and expansion, crucial for assessing market presence and growth potential.
Cookies & Cupcake By Design has the most outlets in Illinois (5), followed by Florida and Texas (4 each), Michigan (3), and California (2). Georgia, Kansas, Maryland, Massachusetts, and Louisiana each have 1 outlet. This distribution highlights key markets for the brand.
Analyzing competitors' cross-visitation informs competitive strategies and helps identify potential partnerships.
Wawa is the top competitor with a cross-visitation rate of 16.67%. Long John Silver's, LIT Pizza, Dunkin', and Local Provisions each have a cross-visitation rate of 8.33%. This indicates significant overlap between customers of Cookies & Cupcake By Design and these brands.
Understanding consumer segments allows for targeted marketing, enhancing campaign relevance and effectiveness.
Women (affinity index 118) and Gen Z (affinity index 137) are overrepresented among Cookies & Cupcake By Design's customers, indicating high affinity. Men (affinity index 85) and Gen X (affinity index 83) are underrepresented. Gen Y also exhibits a high affinity, with an affinity index of 125.