Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cold Rock Ice Creamery is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Cold Rock Ice Creamery performance in the Australia and how they change over time
See what factors influence Cold Rock Ice Creamery performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Cold Rock Ice Creamery' competitors in the Australia
An analysis of Cold Rock Ice Creamery' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Cold Rock Ice Creamery holds a leading market position with a percentile of 98, placing it in the top 2% of brands. This indicates a strong competitive advantage, suggesting significant customer preference. Performance peers include Bombay Kitchen Cairns city, Ginger And Garlic Indian Cuisine, Good Measure, Walker's Doughnuts, Go Eataliano - Italian Restaurant Gold Coast and Cali Burgers.
Customer satisfaction (CSAT) reflects customer loyalty, influencing brand reputation and repeat business. Monitoring CSAT helps identify areas for service improvement.
Cold Rock Ice Creamery demonstrates strong customer satisfaction with an overall CSAT of 78%, a 7.4 percentage point increase year-over-year. Queensland leads in CSAT at 84%, followed by New South Wales (76%) and Victoria (70%). A growth is observed in CSAT for all locations, except Victoria.
Number of outlets reflects brand reach and market presence. Tracking changes indicates expansion or contraction, impacting revenue potential.
Cold Rock Ice Creamery has the largest number of outlets in New South Wales (30), followed by Queensland (22) and Victoria (17). The number of outlets provides insights into geographic market penetration, with potential for further expansion in under-represented regions.
Understanding key competitors and cross-visitation patterns helps refine marketing strategies and identify opportunities to capture market share.
The top competitors for Cold Rock Ice Creamery based on customer cross-visitation are Caffeine Trader (24.49%), McDonald's (14.29%), Hungry Jack's Burgers (10.20%), Domino's Pizza (10.20%), and KFC (8.16%). These insights are valuable for targeted marketing and competitive analysis.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation to maximize customer service.
Cold Rock Ice Creamery experiences peak traffic workload between 18:00 and 20:00, with the highest activity around 19:00 (51.89%). Traffic is high between 11:00 and 21:00. This workload declines sharply after 21:00. Staffing and marketing efforts should align with these peak hours.