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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cinnabon is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Cinnabon performance in the Mexico and how they change over time
See what factors influence Cinnabon performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Cinnabon' competitors in the Mexico
An analysis of Cinnabon' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows the brand’s foot traffic share, competitive strength, and customer preference in the industry.
Cinnabon's market performance in Mexico is at the 98th percentile, a leading position. This indicates a strong market presence and customer preference compared to its peers. Competitors like La Santi Portales, Marisqueria Los Jarochos, La Chorcha Terraza, B&B Coffee and More, Danny Master and Carnitas El Caminante are within a similar range.
Customer satisfaction (CSAT) indicates customer loyalty and overall brand perception, which strongly influences repeat business and positive word-of-mouth.
Cinnabon's overall customer satisfaction in Mexico is 76%, a significant increase of 34.5 percentage points year-over-year. In the State of Mexico, CSAT is 73%, with a growth of 51.9 percentage points. The data indicates positive customer sentiment towards Cinnabon in Mexico.
Average check reveals customer spending habits, influencing revenue and profitability strategies for maximizing sales per transaction.
Cinnabon's overall average check in Mexico is 131.5 MXN, a decrease of 12.3% year-over-year. In the State of Mexico, the average check is 133.3 MXN with no growth. Despite high customer satisfaction, average spending per customer has decreased.
Outlet count shows brand reach and market coverage, directly affecting accessibility and potential customer engagement across regions.
Cinnabon has multiple outlets in Mexico, with 3 in State of Mexico and 3 in Sonora, followed by 2 in Puebla and 2 in Coahuila. Sinaloa, Guanajuato, Michoacán, Querétaro, Nuevo León, and Morelos each have 1 outlet. The data represents brand distribution across different states.
Competitor analysis informs strategic positioning by identifying key rivals and overlap in customer base, enabling targeted competitive strategies.
The top competitors for Cinnabon in Mexico, based on customer cross-visitation, are Sushi Roll, Chubbies Burger, KFC, McDonald's, and Tortas Sevillanas, each with a 10% cross-visitation rate. This highlights brands commonly visited by Cinnabon's customers.
Traffic workload reveals peak hours, enabling staffing optimization, targeted promotions, and resource allocation to meet customer demand effectively.
Cinnabon's peak traffic in Mexico occurs between 11 AM and 8 PM, with the highest workload around 7 PM. The traffic workload is minimal during early morning hours. The data indicates when stores are most busy.