Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chitra coffee bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chitra coffee bar performance in the India and how they change over time
See what factors influence Chitra coffee bar performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chitra coffee bar' competitors in the India
An analysis of Chitra coffee bar' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Chitra coffee bar holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong competitive presence. Peers include THE DRAGON Chinese Restaurant, Destination cafe, The Hole In, Kolkata Rajbari-Hatibagan, Sultans of Spice, and Shree Laxmi Vilas Refreshment & bar.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, impacting loyalty and brand reputation.
Chitra coffee bar's overall CSAT is 91%, a slight decrease of 0.2 percentage points year-over-year. In Tamil Nadu, the CSAT is 90%, also down by 0.2 percentage points. The CSAT fluctuates between 77.78% and 93.42% over the observed months, showing some variability in customer experience.
Average check reveals customer spending habits and contributes to revenue forecasting and strategic pricing decisions.
The overall average check for Chitra coffee bar is INR 132.1, a 6.3% increase year-over-year. In Tamil Nadu, the average check is INR 130.4 with no growth indicated. The average check increased from INR 116.67 to INR 146.15 during the analyzed period, suggesting a positive trend.
Number of outlets indicates brand reach and expansion, reflecting market presence and growth strategy effectiveness.
Chitra coffee bar has 50 outlets in Tamil Nadu and 3 outlets in Andhra Pradesh. The outlet distribution highlights Tamil Nadu as the primary market for the brand.
Identifying competitors helps refine strategies, understand market share, and improve customer offerings and experiences.
Chitra coffee bar's top competitors based on cross-visitation are Adyar Ananda Bhavan - A2B (6.90%), Saravana Bhavan (6.40%), Domino's Pizza (4.43%), KFC (3.94%), and Amirtha fine dining (2.96%). These brands are frequently visited by Chitra's customers, indicating they cater to similar customer segments.
Traffic workload analysis reveals peak hours, optimizing staffing, promotions, and resource allocation for improved service.
Chitra coffee bar experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (69.31%). Traffic starts increasing significantly from 5:00, reaching high levels from 8:00 and remains high until 20:00. Off-peak hours are from 22:00 to 4:00.
Understanding consumer segments informs targeted marketing and positioning strategies, maximizing engagement and brand resonance.
Chitra coffee bar's customer base is predominantly women (60% share, affinity index not defined), with an over-representation of Gen X (171 affinity index). Gen Y (86 affinity index) and Gen Z (44 affinity index) are under-represented. This shows a high affinity among Gen X consumers.