Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chipotle Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chipotle Mexican Grill performance in the Canada and how they change over time
See what factors influence Chipotle Mexican Grill performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Chipotle Mexican Grill' competitors in the Canada
An analysis of Chipotle Mexican Grill' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chipotle Mexican Grill in Canada holds a leading market performance percentile of 99, placing it in the top 1% of brands. This high percentile shows very strong market presence and customer preference compared to competitors such as Kibo Sushi House, Haidilao Hot Pot, Allô mon Coco, Papa Johns Pizza, Jerusalem Shawarma, and House of Dosas.
Customer satisfaction is key for loyalty, reflecting service quality and overall experience, impacting brand reputation and long-term success.
Chipotle's overall customer satisfaction (CSAT) is 53%, with a 6.7pp increase year-over-year. British Columbia shows the highest CSAT at 59% (up 18.3pp), while Ontario has the lowest at 47% (down 4.1pp). This shows improvements in customer experience across most regions, but highlights a need for improvement in Ontario.
Average check measures customer spending per visit, showing pricing power and purchase behavior, crucial for revenue and profitability.
Chipotle's overall average check is CAD 21.2, up 1.4% year-over-year. Alberta has the highest average check at CAD 24.6, while British Columbia has the lowest at CAD 20. This indicates regional differences in customer spending habits. Average check in British Columbia is not growing.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility for customers.
Chipotle has 30 outlets in Ontario, 18 in British Columbia, and 2 in Alberta. This distribution shows a concentration of outlets in Ontario and British Columbia, with limited presence in Alberta. The number of outlets is not growing.
Competitor analysis helps identify key rivals and understand customer preferences, informing strategies for competitive advantage and market share.
Top competitors for Chipotle in Canada, based on cross-visitation, are Tim Hortons (16.84%), McDonald's (12.31%), Starbucks (5.96%), A&W Canada (5.16%), and Subway (3.65%). These brands are frequently visited by Chipotle's customers, highlighting significant overlap in customer base and alternative dining choices.
Understanding peak traffic hours is essential for staffing and resource allocation, maximizing efficiency and customer service during busy times.
Chipotle's peak traffic workload occurs between 10:00 and 22:00, with the highest traffic around 18:00 (64.04%). Traffic is minimal between 0:00 and 9:00. This data allows for optimized staffing and resource allocation during peak hours.
Analyzing consumer segments is strategically important for targeted marketing and positioning, enhancing engagement and brand relevance.
Chipotle's consumer base shows a higher affinity among Women (85) and Gen Y (110), indicating over-representation relative to the average consumer. Men (110) also show affinity. Gen X consumers have average affinity (94), while Gen Z consumers have lower affinity (83). This suggests targeted marketing strategies towards Women and Gen Y would be most effective.