Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chili's Grill & Bar is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Chili's Grill & Bar performance in the Morocco and how they change over time
See what factors influence Chili's Grill & Bar performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of Chili's Grill & Bar' competitors in the Morocco
An analysis of Chili's Grill & Bar' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chili's Grill & Bar has a market performance of 96, placing it in the leading category. This indicates a strong market presence compared to its peers. Performance peers in adjacent range: Tafarnout, L'étoile Du Musée, Kim Hoa Restaurant asiatique, Café Babouche medina, The Jungle Beach Surf&Yoga Club, Brasserie Guillaume Tell.
Customer satisfaction is a key indicator of customer loyalty and business performance. It reveals how well brand meets customer expectations.
Overall customer satisfaction for Chili's Grill & Bar is 67%, a decrease of 5.2 percentage points year-over-year. Marrakech-Safi shows higher satisfaction (72%) but a significant decrease, while Casablanca-Settat shows lower satisfaction (57%) but a slight increase. This suggests regional differences in customer experience.
The number of outlets reflects brand's market penetration and accessibility, crucial for market share and revenue growth.
Chili's Grill & Bar has one outlet each in Marrakech-Safi and Casablanca-Settat. This limited number of outlets indicates a concentrated presence, and there is potential for expansion to increase market reach and brand visibility.
Understanding key competitors and cross-visitation patterns enables strategic positioning and targeted marketing efforts to capture market share.
PAUL is the top competitor with a cross-visitation rate of 13.33%. Other notable competitors include Monquotidien, Burger King, Restaurant Luma Marrakech and Rooftop Garden each with 6.67%. These insights help Chili's understand customer preferences and competitive landscape.
Analyzing traffic workload by hour reveals peak hours and informs staffing and operational decisions to optimize customer service and resource allocation.
Traffic workload peaks between 12:00 and 22:00, with the highest traffic around 14:00 (75.57). Lowest activity occurs between 0:00 and 11:00. This data informs staffing and resource allocation to meet customer demand during peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing customer engagement and loyalty.
The affinity index shows that Women are overrepresented (95%) and Men are even more overrepresented (103%) among Chili's customers. Gen X segment are significantly overrepresented (204%), while Gen Y are slightly underrepresented (87%). This information can guide tailored marketing efforts.