Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicko Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Chicko Chicken performance in the Canada and how they change over time
See what factors influence Chicko Chicken performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Chicko Chicken' competitors in the Canada
An analysis of Chicko Chicken' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Chicko Chicken's market performance is at the 98th percentile, indicating a leading position in Canada's Cafe & Restaurants industry. This signifies a strong market presence and high customer preference compared to peers like Gibeau Orange Julep, Jack's London South, Zimidar Bar and Grill, Shaaz | Indian Cuisine | Toronto, Kettlemans Bagel, and Burrito Guyz. This places Chicko Chicken in the top 2% of brands.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and attracting new customers.
Chicko Chicken's overall customer satisfaction is 78%, a decrease of 8.2 percentage points year-over-year. Satisfaction varies by location, with British Columbia at 91% (up 8pp) and Alberta at 64% (down 27.2pp). This suggests a need to investigate and address the declining satisfaction in Alberta to maintain overall brand health.
Average check reveals customer spending habits, informing pricing strategies and revenue optimization.
Chicko Chicken's overall average check is 21.2 CAD, a 1.2% increase year-over-year. Alberta has an average check of 22.7 CAD, while British Columbia's is 20.4 CAD. The stable average check suggests consistent spending behavior, though regional differences warrant further examination.
Outlet count indicates market presence and expansion, reflecting brand reach and investment.
Chicko Chicken has 16 outlets in British Columbia and 3 in Alberta. This distribution highlights a stronger presence in British Columbia, suggesting potential for further expansion in Alberta to balance market coverage.
Identifying competitors helps understand market dynamics and refine competitive strategies.
Chicko Chicken's top competitors based on customer cross-visitation are Tim Hortons (18.10%), McDonald's (7.62%), Subway (5.71%), Starbucks (5.71%), and KFC (5.71%). This indicates that Chicko Chicken customers frequently visit these establishments, suggesting similar customer preferences or needs.
Traffic workload analysis optimizes staffing and resource allocation during peak hours.
Chicko Chicken experiences peak traffic workload between 11 AM and 9 PM, with the highest workload at 69.21% at 6 PM. Traffic is minimal between midnight and 9 AM. Staffing and resources should be adjusted accordingly to handle peak demand efficiently.
Understanding consumer segments enables targeted marketing and tailored customer experiences.
Chicko Chicken's consumer base shows an overrepresentation of Men (Index 109) and Gen Z (Index 160), while Women (Index 86) and Gen X (Index 91) are underrepresented. Gen Y shows an affinity index of 100. Marketing should target the Gen Z demographic, but could be expanded to other consumer segments.