Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chargrill Charlie's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chargrill Charlie's performance in the Australia and how they change over time
See what factors influence Chargrill Charlie's performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Chargrill Charlie's' competitors in the Australia
An analysis of Chargrill Charlie's' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Chargrill Charlie's holds a leading position with a market performance percentile of 99 in Australia's Cafe & Restaurants industry. This signifies a strong market presence. Performance peers in the same range include NUDE AMIGOS COOLANGATTA, Wara Sushi, Anita Gelato, Monty's Pizza, 小李哥大锅菜 Brother Lee Big Pot Dishes, and Sri's Indian Eatery.
Customer satisfaction is crucial for brand loyalty and revenue. Tracking CSAT helps identify areas for improvement in service and product quality.
Overall customer satisfaction for Chargrill Charlie's is 57%, a decrease of 7 percentage points year-over-year. Victoria shows high satisfaction at 79% with a 9.6 percentage point increase, while New South Wales has a lower satisfaction of 53% with a 9.5 percentage point decrease. Further attention to NSW is needed.
Average check reflects customer spending habits. Monitoring its trend aids in pricing strategies and assessing promotional campaign effectiveness.
The overall average check for Chargrill Charlie's is 29.4 AUD, down 17% year-over-year. New South Wales has an average check of 29.6 AUD, while Victoria has 28.8 AUD. The lack of growth value for both states could indicate a need for pricing review or promotional initiatives.
Outlet count indicates brand reach and market presence. Tracking its changes helps assess expansion strategies and market penetration.
Chargrill Charlie's has 18 outlets in New South Wales and 3 in Victoria. This distribution highlights a stronger presence in New South Wales, indicating potential for further expansion into Victoria or other regions.
Identifying key competitors allows for strategic benchmarking and understanding of the competitive landscape to refine marketing and product strategies.
Top competitors for Chargrill Charlie's, based on customer cross-visitation, include McDonald's (9.38%), Frango (5.21%), Oporto (3.12%), Gelato Messina (3.12%), and El Jannah Chicken (3.12%). These brands represent alternative dining choices for Chargrill Charlie's customers.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to improve customer experience.
Chargrill Charlie's experiences peak traffic between 11 AM and 7 PM, with the highest workload around 6 PM (67.69). Traffic is minimal outside of these hours, indicating an opportunity to optimize staffing based on these activity patterns.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for enhanced campaign effectiveness.
Women show 71 affinity index, which means underrepresented, compared to the average consumer and Men show 122 affinity index, which means are overrepresented. Gen X demonstrates high affinity (256 affinity index), suggesting overrepresentation. Gen Y's affinity index is 83, lower than average.