Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chai kings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chai kings performance in the India and how they change over time
See what factors influence Chai kings performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai kings' competitors in the India
An analysis of Chai kings' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurant industry.
Chai kings holds a leading market performance position with a percentile of 99, placing it in the top 1% of brands in India's cafe & restaurant industry. This high percentile indicates strong customer preference. Peers like Cheelgadi, Thanjavur Kitchen, DONJON, Sai Sogadu, Juicy and Mumbai Masalaa are in a similar percentile range.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, driving loyalty and positive word-of-mouth, influencing repeat visits and revenue.
Chai kings demonstrates a CSAT of 69% in India, reflecting overall customer contentment. This represents a significant increase of 19.6 percentage points year-over-year, indicating improved customer satisfaction. CSAT in Tamil Nadu mirrors the overall satisfaction at 69% with an 18.8pp increase. CSAT decreased over the reported months.
Average check (transaction value) indicates customer spending per visit, influencing overall revenue and profitability. Tracking it helps optimize pricing and promotions.
The average check for Chai kings is 147.1 INR, which has decreased by 14.5% compared to the previous year. In Tamil Nadu, the average check is also 147.1 INR with 0% growth. The average check decreased over the reported months.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue streams from different geographic locations.
Chai kings has 49 outlets across India. Tamil Nadu has the highest number of outlets with 46, followed by Telangana with 2, and Andhra Pradesh with 1. This distribution indicates a strong presence in Tamil Nadu.
Identifying key competitors helps refine strategies, understand customer choices, and benchmark performance, leading to improved market positioning and offerings.
Chai kings' customers also frequently visit Adyar Ananda Bhavan - A2B (8.30%), KFC (5.93%), Dindigul Thalappakatti Restaurant (4.35%), Saravana Bhavan (3.95%), and Geetham Veg Restaurant (3.56%). These are the top competitors attracting Chai kings' customer base.
Traffic workload analysis shows peak hours, aiding resource allocation, staffing, and promotions to meet demand and optimize customer experience.
Traffic workload for Chai kings is highest between 17:00 and 21:00, peaking at 63.14% at 19:00. The lowest workload is between 1:00 and 5:00. This data shows when Chai kings experiences its busiest and slowest times.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women are overrepresented (91%) among Chai kings' consumers, with a -8.83 delta. Men are also overrepresented (103%) with a 2.57 delta. Gen X is highly overrepresented (126%) with a 26.10 delta, Gen Y are slightly underrepresented (95%) with -5.03 delta, and Gen Z is also overrepresented (122%) with a 22.00 delta.