Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cha Payom is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Cha Payom performance in the Thailand and how they change over time
See what factors influence Cha Payom performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Cha Payom' competitors in the Thailand
An analysis of Cha Payom' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cha Payom's Market Performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in Thailand. This high percentile means Cha Payom captures a significant share of customer visits compared to its competitors. Performance peers in the same percentile include ธง หมูกระทะ สัตหีบ, Punjab Grill, Black Forest Pattaya, AKA, Samsen Center, and UMI SHABUSHABU.
Outlet count reflects brand reach and expansion, a key indicator of business growth and market penetration within country.
Cha Payom has a substantial presence across Thailand, with Pathum Thani, Nonthaburi and Nakhon Si Thammarat provinces each having 24 outlets. The top 10 provinces listed represent a solid distribution network, indicative of an established brand presence in Thailand.
Competitor analysis helps understand the competitive landscape, revealing which brands attract similar customer bases.
Café Amazon is Cha Payom's top competitor with a cross-visitation rate of 12.1951%. Other competitors include Burger King (4.878%), ร้านข้าวต้มครูนัน (2.439%), BLESSING SHOPHOUSE (2.439%), and คาเฟ่ coffee phet (2.439%). This data indicates customer preferences beyond direct cafe competitors.
Understanding traffic workload by hour is critical for staffing, inventory management, and optimizing customer experience.
Cha Payom experiences peak traffic between 9 AM and 5 PM, with the highest workload at 12 PM (47.27%). Traffic is significantly lower during early morning hours (0-5 AM). This workload distribution informs operational decisions.
Consumer segments highlight the demographic composition of a brand's customer base, essential for targeted marketing and product development.
Women are overrepresented in Cha Payom's consumer base with an affinity index of 77, while men are highly underrepresented (affinity 112). Gen Y shows the highest affinity (146), while Gen X (52) and Gen Z (51) are underrepresented.