Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Centara is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Centara performance in the Thailand and how they change over time
See what factors influence Centara performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Centara' competitors in the Thailand
An analysis of Centara' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Centara holds a 99th percentile market performance, classifying it as a leading brand in Thailand's Cafe & Restaurants industry. This indicates a strong market presence compared to peers like Ko-Tig, Centrico Mexican Restaurant HALAL, BAIKINGU Japanese Buffet Garden Restaurant, Blue sea.sattahip บลูซี สัตหีบ, ส้มตำหลังสวน บางปู ร้านอาหารบางปู ร้านอาหารสมุทรปราการ, and Okada Izakaya, who also share the same percentile range.
Customer satisfaction (CSAT) is a key performance indicator (KPI) reflecting brand perception, loyalty, and potential for growth through positive experiences.
Centara boasts a high overall CSAT of 97%, with a significant 4.8 percentage point increase year-over-year, signaling improved customer experiences. Chon Buri Province shows 94% CSAT with 6.8pp growth, while Phra Nakhon Si Ayutthaya Province indicates 93% CSAT with a substantial 11.9pp increase. These high CSAT scores reflect strong customer approval.
The number of outlets reflects brand reach and expansion. Tracking outlets by location shows market penetration and informs strategic decisions.
Centara's outlet distribution is concentrated in Chon Buri and Phuket Provinces, each with 5 outlets. Krabi Province has 3 outlets, followed by Tak and Prachuap Khiri Khan Provinces each with 2. Several other provinces including Nakhon Si Thammarat, Udon Thani, Ubon Ratchathani, Trat and Rayong each have 1 outlet.
Competitor analysis shows the competitive landscape. Identifying shared customers helps refine strategies to enhance brand loyalty and attract new customers.
Centara's top competitors based on cross-visitation are Starbucks (8.14%), Café Amazon (5.81%), Sushiro (4.65%), Ayoi sushi tengoku (3.49%), and Ultra Coffee Roasters (2.33%). This indicates that customers who visit Centara also frequent these establishments, highlighting potential areas for Centara to differentiate and strengthen its market position.
Analyzing hourly traffic workload reveals peak operational periods. This data helps optimize staffing, resource allocation, and service efficiency.
Centara's peak traffic workload occurs between 11:00 AM and 6:00 PM, with the highest activity around 12:00 PM and 1:00 PM. Traffic gradually increases from 6:00 AM, peaks during lunchtime and afternoon hours, then declines after 6:00 PM, with minimal activity late at night.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, aligning with specific customer preferences.
Centara's customer base shows a higher affinity from Women(113), indicating they're more represented than the average consumer. Men(93) show less affinity. Among generations, Gen Z (128) shows the highest affinity, followed by Gen Y (102), and Gen X (81). This suggests targeted marketing could be effective by appealing to the over-indexed Gen Z segment.