Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Kenya and how they change over time
See what factors influence Burger King performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Kenya
An analysis of Burger King' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through brand's share of foot traffic in the Cafe & Restaurants industry.
Burger King in Kenya holds the 98th percentile, a leading market position. This indicates a strong competitive advantage and high customer preference compared to peers like Pork & Go Restaurant, Columbus Cafe Eldoret, and others.
Identifying competitors reveals market dynamics. Cross-visitation analysis pinpoints brands competing for the same customer base within the industry.
Artcaffé (35.71%) and KFC (32.14%) are the top competitors for Burger King in Kenya based on cross-visitation. Java House (21.43%) and CJ's (17.86%) also compete for Burger King's customers.
Traffic workload by hour shows peak times. Understanding visit patterns allows for optimized staffing and resource allocation during different times of the day.
Burger King in Kenya experiences peak traffic between 10 AM and 9 PM, peaking between 3 PM and 4 PM. Traffic is minimal from midnight to 9 AM. This data helps optimize staffing levels.
Consumer segments inform targeted marketing. Understanding gender and generation affinities enables tailored positioning and communication strategies.
Women have a higher affinity (61%) toward Burger King than men (116%). Gen Y shows a high affinity (190%), indicating an over-representation of this group among Burger King customers.