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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger Addict is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger Addict performance in the France and how they change over time
See what factors influence Burger Addict performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Addict' competitors in the France
An analysis of Burger Addict' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals Burger Addict's competitive strength and customer preference within France's cafe & restaurant industry.
Burger Addict holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Peers such as Big Smash, Yi Fang Choisy, Yaya, French Coffee Shop, Brasserie Rosalie, and Ma Première Cantine are also at 99.
Customer satisfaction is crucial for loyalty and growth; tracking it identifies areas for service improvement and enhances brand perception.
Burger Addict's overall customer satisfaction (CSAT) is 83%, a decrease of 2 percentage points year-over-year. In Metropolitan France, the CSAT is also 83%, reflecting the overall trend. This decrease suggests a need to investigate and address potential issues affecting customer experience.
Average check reflects customer spending per visit; monitoring it aids in pricing strategies and revenue optimization efforts.
Burger Addict's overall average check is EUR 17.6, a 5.6% decrease year-over-year. Metropolitan France mirrors this average. The decrease indicates reduced spending per customer, warranting investigation into menu pricing, promotions, or customer spending habits.
Outlet count indicates market presence and expansion; tracking it reveals growth and geographic coverage within the industry.
Burger Addict has 12 outlets in Metropolitan France. This fixed number suggests no change in outlet count during the reporting period, indicating stable market presence in that region.
Understanding competitors is key for strategic positioning and identifying opportunities to gain market share within the industry.
McDonald's (9.63%), Quick (5.05%), Burger King (2.75%), Popeyes Louisiana Kitchen (1.83%), and Chicken Street (1.83%) are top competitors based on cross-visitation. This highlights key brands Burger Addict customers also frequent, implying potential areas for competitive focus.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer service during peak times.
Burger Addict experiences peak traffic between 11 AM and 10 PM, with the highest workload around 8 PM (53.00). Traffic is minimal between 3 AM and 10 AM. Staffing should align with these peak hours to ensure optimal customer service.
Consumer segments drive targeted marketing, tailoring offers and improving engagement by aligning with specific demographic preferences.
Women (98) are slightly under-indexed compared to Men (102). Gen Y (137) and Gen Z (134) show high affinity, indicating they are overrepresented among Burger Addict's consumers, while Gen X (55) is underrepresented. Marketing efforts should focus on these groups.