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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Brown Sugar is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Brown Sugar performance in the India and how they change over time
See what factors influence Brown Sugar performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Brown Sugar' competitors in the India
An analysis of Brown Sugar' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Brown Sugar in India holds a leading market performance percentile of 97, placing it in the top 3% of brands. This indicates a strong market position relative to peers like SURYA Hotel, BANANALEAF RESTAURANT, The Arogya Cafe, Bubble Cakery, Blue Door Cafe and Tahiliani Chaat House.
Customer satisfaction is crucial, reflecting brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Brown Sugar's overall customer satisfaction is 65%, a decrease of 4.7 percentage points year-over-year. Rajasthan also shows a CSAT of 65% with similar downward trend of 4.7 percentage points. CSAT score fluctuated between 55.17 and 73.17 during the observed period.
Average check indicates customer spending per visit, influencing revenue and profitability. Tracking changes reveals pricing and customer spending trends.
Brown Sugar's overall average check is 621.2 INR, a 3.1% increase year-over-year, indicating customers are spending slightly more. In Rajasthan, the average check is also 621.2 INR, showing no change during the period.
Outlet count reflects brand reach and expansion. Growth indicates investment and market penetration, while decline may signal consolidation or challenges.
Brown Sugar has 16 outlets in Rajasthan. This provides insight into the brand's physical presence and distribution within this specific geographic market.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and differentiate the brand.
Brown Sugar's customers also visit McDonald's (19.57%), Burger King (8.70%), Hotel Highway King (8.70%), Saras parlour (8.70%), and Domino's Pizza (6.52%). This cross-visitation data indicates shared customer preferences.
Understanding traffic patterns allows businesses to optimize staffing, manage resources, and tailor marketing efforts to match peak hours.
Brown Sugar experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (62.07%). Traffic is minimal between 0:00 and 7:00. This indicates periods of high and low customer activity.
Consumer segment analysis informs targeted marketing by revealing demographic affinities. This enables more effective messaging and tailored product offerings.
Brown Sugar shows over-representation with Women (106 affinity index) and high affinity with Gen X (157 affinity index). Gen Y is average (99 affinity index) and Gen Z shows an under-representation with an affinity index of 48.