Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Brooks Cafe is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Brooks Cafe performance in the Zimbabwe and how they change over time
See what factors influence Brooks Cafe performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
An analysis of Brooks Cafe' competitors in the Zimbabwe
An analysis of Brooks Cafe' competitors in the Zimbabwe
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Brooks Cafe's market performance is at the 89th percentile in Zimbabwe's Cafe & Restaurants industry, indicating an above average market standing. This suggests customer preference compared to competitors. Performance peers in the same percentile include Chicken Inn 9th Avenue, Chicken Inn S. Mazorodze, Spur, Chop Chop Avondale, Big Apple Night Club and Dee & Noe Deli and Grill.
Customer satisfaction reflects brand perception and loyalty, impacting revenue and long-term sustainability.
Brooks Cafe's overall customer satisfaction (CSAT) is 70%, reflecting customer perception. CSAT decreased by 14.9 percentage points year-over-year. Matabeleland North Province shows a CSAT of 64%, with a decrease of 16.4 percentage points. This decline suggests potential areas for service improvement and customer engagement strategies.
Number of outlets reflects brand reach and expansion, indicating market presence and growth potential.
Brooks Cafe has one outlet each in Matabeleland North Province and Bulawayo Province. This indicates a limited, but present, operational footprint. Expansion strategies could focus on increasing outlet numbers to enhance market presence.
Competitor analysis identifies market rivals and cross-visitation patterns, guiding competitive strategies and customer retention efforts.
Brooks Cafe's customers also visit Nando's (25%), The Lookout Cafe - Wild Horizon (16.67%), Mozambik (16.67%), KFC (16.67%) and The Three Monkeys (8.33%). This cross-visitation data helps understand competitive overlap and customer preferences for targeted marketing and service differentiation.
Traffic workload identifies peak hours, informing staffing, resource allocation, and operational efficiency.
Brooks Cafe experiences peak traffic between 8:00 AM and 3:00 PM, with the highest workload at 11:00 AM (78.64%). There is no traffic between 8:00 PM and 7:00 AM. This data informs staffing, resource allocation, and promotional strategies to maximize efficiency during peak hours.
Understanding consumer segments informs targeted marketing and product positioning, enhancing brand relevance and customer acquisition.
Women show a higher affinity (107 index) compared to the average consumer, suggesting they are overrepresented among Brooks Cafe's customers. Men show a lower affinity (97 index) compared to the average consumer, suggesting they are underrepresented. Gen X shows a high affinity (236 index).