Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Boon Tong Kee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Boon Tong Kee' competitors in the Thailand
An analysis of Boon Tong Kee' competitors in the Thailand
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Boon Tong Kee, with a Market Performance percentile of 99, is a leading brand. This indicates strong customer preference compared to its peers like Madras Darbar Indian Restaurant, Sushiro, ชาบู วิเศษ บ้านโป่ง, Majestic Lounge Phuket, Sam Gyup Sal, and TAI ER 太二酸菜鱼, all at the same percentile.
CSAT indicates how well the brand meets customer expectations. Monitoring CSAT helps identify areas for service improvement.
Boon Tong Kee's overall CSAT is high at 95%, with a 3.2pp increase year-over-year, reflecting improved customer experiences. Nonthaburi Province shows a CSAT of 94% (-1.4pp), while Samut Prakan Province has a lower CSAT of 60% (-22.5pp), indicating areas needing attention.
Average check reveals spending habits and revenue potential. Analyzing it helps in menu pricing and promotional strategies.
Boon Tong Kee's overall average check is 379.7 THB, a 5.4% decrease year-over-year. Nonthaburi Province has an average check of 359.4 THB with no growth. Fluctuations from 368.69 THB to 414.24 THB and then down to 324.24 THB may need investigation.
Outlet distribution shows brand reach. Tracking this helps in understanding market penetration and expansion opportunities.
Boon Tong Kee has 4 outlets in Nonthaburi Province, and 1 each in Chon Buri and Samut Prakan Provinces. This distribution indicates a concentrated presence in Nonthaburi, while other areas have limited availability.
Competitor analysis identifies key market rivals. Understanding customer overlap informs competitive strategies and targeted offers.
Baan Sen Sai and Swensen's are key competitors with a cross-visitation of 2.34. Nara Thai, Starbucks, and Sushiro also have a significant customer overlap at 2.01. These brands attract Boon Tong Kee's customers.
Traffic workload identifies peak hours. This enables effective staffing and resource allocation for optimal customer service.
Boon Tong Kee's peak traffic workload is between 10 AM and 6 PM, with the highest workload at 12 PM (65.37). Minimal traffic occurs between 10 PM and 6 AM, indicating the need for focused staffing during peak times.
Understanding consumer segments enables targeted marketing. Gender and generation insights help tailor campaigns and product offerings.
Women (127 affinity) and Gen Z (118 affinity) are overrepresented among Boon Tong Kee's consumers, while Men (86 affinity) and Gen Y (95 affinity) are underrepresented. Gen X has a higher affinity (112). Tailored marketing strategies could focus on women and Gen Z.