Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Boojum is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Boojum performance in the Ireland and how they change over time
See what factors influence Boojum performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of Boojum' competitors in the Ireland
An analysis of Boojum' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, indicating competitive strength and customer preference within the industry.
Boojum is in the top 1% of brands, showing a leading position. This indicates strong customer preference compared to peers like Spice India, Caffè Nero, Southern Spices, Sophie's Rooftop, Urban Brewing and Leo Burdock, who also occupy similar top-tier positions.
Customer satisfaction reflects brand perception and loyalty, impacting long-term success and repeat business.
Overall customer satisfaction for Boojum is 72%, a 7.5 percentage point increase year-over-year. Connacht and Munster show the highest satisfaction (76%), while Leinster is at 66%. The upward trend suggests improving customer experiences across regions.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Boojum is 14.8 EUR, a 2.3% decrease year-over-year. Leinster has the highest average check at 15.3 EUR. Munster and Connacht average check are 14.3 EUR and 12.5 EUR respectively. This indicates a slight decline in spending per customer.
Number of outlets indicates market reach and expansion, reflecting brand growth and accessibility.
Boojum has 9 outlets in Leinster, 2 in Munster, and 1 in Connacht. Leinster represents the largest market presence for Boojum. This distribution highlights regional focus and potential areas for expansion.
Identifying top competitors allows for strategic benchmarking and understanding competitive landscape.
The top competitors for Boojum, based on customer cross-visitation, are McDonald's (9), Bunsen (6), Umi Falafel (5), Abrakebabra (5), and Burger King (4). This identifies key brands that share Boojum's customer base.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
Boojum's traffic workload peaks between 11 AM and 8 PM, with the highest activity around 1 PM (69.99%). There is little to no activity before 11 AM and after 10 PM. Understanding the specific hours helps managing the staff.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are under-indexed in terms of customer affinity (63), while Men are over-indexed (123). Gen X segment is under-indexed (57). Gen Y (138) and Gen Z (154) are over-indexed. Boojum shows high affinity with the Gen Y and Gen Z.