Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biryani Master is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Biryani Master performance in the Pakistan and how they change over time
See what factors influence Biryani Master performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Biryani Master' competitors in the Pakistan
An analysis of Biryani Master' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Biryani Master's market performance is at the 99th percentile, indicating a leading position. This means the brand captures a significant share of customer traffic. Its performance peers include The Adventurers Resort & Restaurant, SMASH, Anarkali Restaurant, Nalli Pur - Biryani & Pulao, Arcadian Cafe, and Shawarma stop.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Biryani Master's overall customer satisfaction is 67%, a 3.1 percentage point increase year-over-year, indicating improved customer sentiment. In Punjab, CSAT is 66%, with a 1.8 percentage point increase. The CSAT trends show a rise from 55.42% in April 2025 to 74.75% in June 2025.
Average check (transaction value) indicates spending per customer. Monitoring it helps optimize pricing, promotions, and menu to boost revenue.
The overall average check for Biryani Master is 1.4K PKR, a 37.1% increase year-over-year, demonstrating increased spending per customer. The average check in Punjab is 1.5K PKR, while in Sindh it's 708.3 PKR. The average check fluctuated from 1445.95 PKR in April 2025 to 1791.67 PKR in June 2025.
Number of outlets indicates brand reach. More outlets can lead to higher revenue, but managing them efficiently is key for consistent quality.
Biryani Master has 18 outlets in Punjab, 8 in Sindh, and 1 in Balochistan. This distribution highlights Punjab as the primary market for the brand, while Balochistan has the least presence.
Competitor analysis identifies key rivals and their market share, informing strategic decisions to gain a competitive edge and attract more customers.
Biryani Master's top competitors, based on cross-visitation, are KFC (15.44%), McDonald's (9.56%), Cheezious (8.82%), Savour Foods (5.88%), and Domino's Pizza (5.15%). These brands are frequently visited by Biryani Master's customers.
Traffic workload reveals peak hours, allowing staffing and resource optimization to improve service and customer satisfaction during busy periods.
Biryani Master experiences the highest traffic workload between 6 PM and 10 PM, peaking at 64.12% at 10 PM. Traffic is lowest between 2 AM and 6 AM. These insights allow for optimized staffing during peak hours.
Understanding consumer segments enables tailored marketing, improving engagement and effectiveness by addressing specific needs and preferences of different groups.
40% of Biryani Master's consumers are women, with an affinity index below average. 111% are men, with an affinity index above average. The Gen X segment has an affinity index of 543, which is over-represented.