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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Biryani Blues is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Biryani Blues performance in the India and how they change over time
See what factors influence Biryani Blues performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Biryani Blues' competitors in the India
An analysis of Biryani Blues' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength and customer preference. It’s key for spotting growth areas and benchmarking against competitors.
Biryani Blues holds a leading position with a percentile of 99 in India's Cafe & Restaurants industry. This high percentile signifies a strong market presence compared to peers like Go Native, New capricorn, Bapu Ki Kutia, U.S.Pizza, Paris Restaurant (old), and PanchGaon-Proudly Desi Restaurant.
Customer satisfaction is crucial. High scores boost loyalty, positive reviews, and repeat business, fueling long-term brand success.
Biryani Blues boasts an overall CSAT of 81%, a 1.2pp increase year-over-year. Satisfaction varies by state, with Bihar at 100% and Haryana at 60%. CSAT improved from 72 in April 2025 to 87.97 in June 2025, indicating a positive trend in customer perception.
Average check reveals customer spending habits. Monitoring it helps optimize pricing strategies and identify opportunities for revenue growth.
The overall average check for Biryani Blues is INR 565.4, a 19.7% increase year-over-year. Uttar Pradesh leads with INR 605.9, while Karnataka shows INR 419.6. The average check increased from INR 500 in April 2025 to INR 597.95 in June 2025.
Outlet count indicates market reach and expansion. Tracking it reveals growth, geographic focus, and potential for further development.
Biryani Blues has a significant presence across India, with Delhi having the most outlets (17), followed by Haryana and Uttar Pradesh (16 each). Other states include Karnataka (9), Rajasthan (3), Maharashtra and Punjab (2 each), and Bihar and Chandigarh (1 each).
Competitor analysis helps identify market threats. Understanding customer preferences reveals strategic advantages and areas for differentiation.
Biryani Blues' customers also frequent KFC (17.96% cross-visitation), Haldiram's (8.10%), Burger King (8.10%), McDonald's (7.04%), and Pizza wings (4.93%). This indicates potential competitive overlap and shared customer base.
Traffic workload insights inform staffing and marketing. Understanding peak hours enables optimized resource allocation for enhanced customer service.
Biryani Blues experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic at 8 PM (51.03) to 9 PM (54.25) and 9 PM (56.57) to 10 PM (56.65). Traffic is lowest between 2 AM and 6 AM.
Consumer segment analysis is essential for tailored strategies. Affinity insights inform targeted marketing and optimized product positioning.
Women shows under-indexed affinity (87) and Men shows over-indexed affinity (104). Gen X (82) and Gen Z (82) segments are under-indexed, while Gen Y (105) exhibits an over-indexed affinity.