Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Big Square is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Big Square performance in the Kenya and how they change over time
See what factors influence Big Square performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Big Square' competitors in the Kenya
An analysis of Big Square' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
Big Square is a leading brand, securing a top 1% market performance percentile. This indicates a strong market position relative to peers like Ankole Grill, Mugg & Bean, Char-Choma Restaurant, Galito's, Hash Grill & Catering Services, and Tamarind Mombasa, also in the top percentile.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and word-of-mouth referrals. CSAT drives sustainable growth.
Big Square's overall customer satisfaction is high at 87%, up 21.8 percentage points year-over-year, suggesting improvements in customer experience. However, Rift Valley region shows a 75% satisfaction with -25pp growth, indicating potential issues to address in that specific area.
Outlet count indicates brand reach and expansion. It directly correlates with market presence and potential revenue generation.
Big Square has one outlet each in the Coast and Rift Valley regions. Maintaining and potentially expanding the number of outlets in strategic locations is crucial for growth.
Understanding competitors' cross-visitation helps identify market rivals and customer preferences, informing competitive strategies.
Big Square's customers also frequently visit KFC (17.78%), Java House (17.78%), Pizza Inn (14.44%), Artcaffé (13.33%), and CJ's (5.56%). These brands represent key competitors for Big Square.
Traffic workload identifies peak hours, allowing for optimized staffing and resource allocation to enhance customer experience.
Big Square experiences peak traffic between 12 PM and 8 PM, reaching a high of 67.20% workload at 6 PM. Traffic is minimal from midnight to 6 AM. These insights can help optimize staffing and marketing efforts during peak and off-peak hours.
Consumer segmentation informs targeted marketing, aligning products and messaging with specific demographics for improved engagement.
Women (72% affinity, delta -27.80) are a significant segment for Big Square, though under-indexed. Men (112% affinity, delta 11.56) show a strong affinity. Gen X (102% affinity, delta 2.25) is slightly over-indexed. Gen Y (63% affinity, delta -36.68) shows lower affinity.