Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Saudi Arabia is in the top 1% (99th percentile), indicating a leading market position. This suggests strong customer preference and competitive strength. Performance peers in the same percentile range include Texas de Brazil, Bu Kays, رد كاب برجر ( القطيف ) برجر - كرسبي - ميلك شيك, OMNl CIub, تشومب برقر | chompburger, and Abu Al Zulf.
Customer satisfaction (CSAT) indicates customer loyalty, impacting brand reputation and revenue. High CSAT often correlates with repeat business and positive word-of-mouth.
Overall customer satisfaction for Baskin-Robbins in Saudi Arabia is 61%, a 21.1 percentage point increase year-over-year. 'Asir Province shows the highest CSAT at 69%, followed by Makkah Region (66%), Eastern Province (61%), and Riyadh Region (55%). This indicates a positive trend in customer perception of the brand.
Outlet count indicates brand reach and market presence. A wide distribution network facilitates accessibility and potentially higher revenue.
Baskin-Robbins has the highest number of outlets in Makkah Region (31), followed by Riyadh Region (22), and Eastern Province (17). Medina Province has 6 outlets, 'Asir Province has 5, Ḥa'il Province has 4, Jazan Province and Najran Region each have 3, and Northern Borders Province and Al-Bahah Province each have 2. This shows varied market penetration across regions.
Identifying competitors helps understand market dynamics and benchmark performance, informing strategies to gain a competitive edge and attract customers.
Top competitors for Baskin-Robbins in Saudi Arabia based on cross-visitation are Al Baik (12.65%), Dunkin' (11.14%), McDonald's (10.84%), Baskin Robbins (9.04%), and Kudu (8.13%). This suggests a competitive landscape dominated by fast-food and coffee chains.
Traffic workload distribution informs staffing and marketing strategies. Understanding peak hours enables efficient resource allocation and targeted promotions.
Baskin-Robbins in Saudi Arabia experiences peak traffic workload between 18:00 (6 PM) and 22:00 (10 PM), with the highest traffic at 22:00 (10 PM) at 48.06%. Traffic workload is lowest between 3:00 AM and 7:00 AM. This data informs optimal staffing and promotional timing.
Understanding consumer segments allows for targeted marketing and product development. Tailoring strategies to specific demographics can increase engagement and conversion rates.
Women are overrepresented (78%) and Men are also overrepresented (109%). Gen Y has a high affinity (145%) compared to the average Baskin-Robbins consumer in Saudi Arabia. This indicates a strong appeal among younger consumers.