Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the India and how they change over time
See what factors influence Baskin-Robbins performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the India
An analysis of Baskin-Robbins' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in India holds a leading market position with a 99th percentile. This indicates a strong competitive standing, favored by customers. Peers include Radhika's Authentic South Indian Food, Nellai Karupatti Coffee & Restaurant - Chidambaram, The Grand Thakar, Midway Treat Hotel Restaurant Resort, Indian Accent, and VITHAL within a similar range.
Customer satisfaction reflects brand loyalty and service quality, directly impacting revenue and long-term success.
Overall customer satisfaction for Baskin-Robbins in India is 69%, a slight decrease of 1.1 percentage points year-over-year. Uttar Pradesh shows the highest CSAT at 91% with significant growth, while Odisha has 84% and shows decrease. Bihar is at 82% with a notable growth. Rajasthan and Gujarat show 77% and 76% satisfaction levels respectively, all indicating regional variations in customer perception.
Number of outlets indicates brand reach and market penetration, impacting accessibility and revenue potential.
Baskin-Robbins has a strong presence in India, led by Maharashtra with 148 outlets. Karnataka (87), West Bengal (86), and Uttar Pradesh (65) also show significant outlet numbers, indicating key regional markets. Punjab (59), Tamil Nadu (46), Rajasthan (45), Haryana (44), Telangana (40), and Kerala (37) make up the rest.
Competitor analysis helps identify market rivals and understand competitive landscape, enabling strategic positioning.
Baskin-Robbins' top competitors in India, based on cross-visitation, are Domino's Pizza (6.61%), KFC (5.88%), McDonald's (5.79%), Haldiram's (2.71%), and Starbucks (2.62%). This indicates customers who visit Baskin-Robbins also frequent these fast-food and cafe chains, showcasing the competitive landscape.
Traffic workload analysis reveals peak hours, crucial for staffing and resource allocation to optimize service.
Traffic workload for Baskin-Robbins in India peaks between 11 AM and 10 PM, with the highest activity between 6 PM and 10 PM (above 45%). Conversely, traffic is lowest between 1 AM and 8 AM (below 3%), showing distinct periods of high and low demand for efficient resource management.
Consumer segment analysis helps tailor marketing by understanding demographics, improving engagement and ROI.
Baskin-Robbins' consumer base shows a slightly higher affinity among women (107 Index) compared to men (98 Index). Gen X exhibits the highest affinity (123 Index), while Gen Y (97 Index) shows near average affinity, and Gen Z (86 Index) shows a lower affinity index relative to the average consumer.