Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Canada and how they change over time
See what factors influence Baskin-Robbins performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Canada
An analysis of Baskin-Robbins' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the industry.
Baskin-Robbins in Canada holds a leading MARKET PERFORMANCE, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong market presence, with Baskin-Robbins capturing a significant portion of customer traffic compared to its competitors like SHAKER Cuisine & Mixologie, Arby's, Kuya Don Lomi Batangas, Kwality, Kinjo and Jerusalem Shawarma, which are also in the same percentile range.
Customer Satisfaction reflects how happy customers are, revealing brand perception and loyalty, essential for repeat business and positive word-of-mouth.
Overall customer satisfaction for Baskin-Robbins in Canada is 70%, a decrease of 5.7 percentage points year-over-year. Quebec shows high satisfaction (81%) with significant growth. Ontario has 72% but decreased. British Columbia has the lowest satisfaction (49%) with a notable decrease. CSAT declined between April and July 2025. Action should be taken to find root of problem.
Number of Outlets shows brand reach and market presence. More stores often mean greater convenience and brand visibility for customers.
Baskin-Robbins in Canada has 97 outlets in Ontario, signifying a strong presence in that province. British Columbia has 12 outlets, Quebec has 4, and Manitoba has 2. Ontario dominates the outlet distribution, indicating its strategic importance for Baskin-Robbins.
Competitor analysis identifies key rivals and customer overlaps, which guides competitive strategies and helps refine target marketing.
Baskin-Robbins customers in Canada also frequently visit Tim Hortons (16.77%), McDonald's (10.26%), and Starbucks (5.13%). Pizza Pizza (4.73%) and A&W Canada (4.54%) are also notable competitors. This cross-visitation data reveals potential areas for competitive focus and partnership opportunities.
Traffic Workload reveals peak hours and customer flow, allowing for optimized staffing, inventory management, and marketing efforts.
Traffic workload for Baskin-Robbins in Canada peaks between 17:00 and 20:00, with the highest traffic at 19:00 (58.47%). The lowest traffic occurs between 3:00 and 6:00. This shows customer behavior for targeted promotions.
Understanding consumer segments informs targeted marketing. Gender and generational insights shape messaging for maximum impact and relevance.
Women (affinity index 114) are overrepresented among Baskin-Robbins customers in Canada, while men (affinity index 91) are underrepresented. Gen X (104) and Gen Z (106) show high affinity, while Gen Y (98) is slightly under-indexed. Marketing should be adjusted due to those affinity insights.