Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Backhaus Hennig - Bäckereifachgeschäft im is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Backhaus Hennig - Bäckereifachgeschäft im performance in the Germany and how they change over time
See what factors influence Backhaus Hennig - Bäckereifachgeschäft im performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Backhaus Hennig - Bäckereifachgeschäft im' competitors in the Germany
An analysis of Backhaus Hennig - Bäckereifachgeschäft im' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Backhaus Hennig is a leading brand in the Cafe & Restaurants industry in Germany, with a market performance percentile of 99. This means the brand captures a significantly higher share of customer traffic compared to its competitors, placing it in the top 1% of brands. Its performance peers, also positioned at the 99th percentile, include Heide-Bäckerei Meyer, Sipl Brot, sushi böblingen Premium Kazumi & asiatisch restaurant, Sfizio, Bo az - Eat and Chill, and Smoke BBQ, indicating a highly competitive landscape at the top.
Customer satisfaction is vital as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Backhaus Hennig demonstrates high customer satisfaction with an overall CSAT score of 88%, a 6.1 percentage point increase year-over-year. Satisfaction is highest in Thuringia and Saxony-Anhalt (90%), followed by Saxony (87%). The CSAT trend shows variability between April and June 2025, but overall, indicates strong positive sentiment across the regions.
Average check reveals customer spending habits and revenue potential, crucial for pricing strategies and overall financial health.
Backhaus Hennig shows an average check of 11.4 EUR, a 23.1% increase year-over-year, suggesting customers are spending more per visit. Thuringia has the highest average check (13.2 EUR), followed by Saxony (12.8 EUR) and Saxony-Anhalt (9.6 EUR). The average check varied between April and June 2025.
The number of outlets indicates market presence and expansion, reflecting brand reach and growth potential in different regions.
Backhaus Hennig has a significant presence in Saxony (43 outlets), followed by Saxony-Anhalt (31 outlets) and Thuringia (6 outlets). This distribution shows a concentration of outlets in specific regions, indicating strategic market prioritization.
Identifying key competitors reveals the competitive landscape and helps to refine strategies for customer acquisition and retention.
McDonald's (19.07%) is the most cross-visited brand by Backhaus Hennig's customers, followed by Burger King (6.51%). Local competitors include Bäckerei Stölzel GmbH (2.79%), Konditorei & Bäckerei Wendl (2.79%), and Eiscafé Weber (1.86%). This suggests Backhaus Hennig customers also frequent fast-food chains and local bakeries and cafes.
Traffic workload analysis helps optimize staffing and resource allocation by understanding peak hours and customer traffic patterns.
Backhaus Hennig experiences peak traffic between 9 AM and 4 PM, with the highest workload around 11 AM (59.03%). Traffic significantly decreases after 6 PM, with minimal activity after 8 PM. This pattern suggests the bakery is busiest during typical breakfast, lunch, and afternoon snack hours.
Understanding consumer demographics allows for targeted marketing strategies and product positioning to maximize customer engagement and sales.
Backhaus Hennig's customer base is more represented by women (91% affinity index) and over-indexed within the Gen X demographic (135% affinity index). The brand is relatively under-indexed with men and Gen Y. This indicates a potentially strong brand affinity among middle-aged women.