Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Overmeyer is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Overmeyer performance in the Germany and how they change over time
See what factors influence Bäckerei Overmeyer performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Overmeyer' competitors in the Germany
An analysis of Bäckerei Overmeyer' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bäckerei Overmeyer's market performance is leading at the 98th percentile. This indicates a strong market position. Performance peers in the same range include Venga, Melkhus, Restaurant Kuhlinaria, Restaurant Teichhûs Hannover | durchgehend warme Küche, Bäckerei Pollmeier, and Günay's Fisch - Wiesbaden.
CSAT shows how happy customers are, guiding improvements to boost loyalty and attract new business by addressing pain points.
Overall customer satisfaction for Bäckerei Overmeyer is 80%, a decrease of 7.9 percentage points year-over-year. In Lower Saxony, the CSAT is also 80%, reflecting this downward trend. Recent CSAT scores have fluctuated, dropping from 100 in April 2025 to around 71 in June 2025, suggesting potential areas for improvement in customer service.
Outlet count shows market reach, reflecting brand growth and expansion efforts by securing competitive advantage.
Bäckerei Overmeyer has 16 outlets in Lower Saxony and 1 outlet in North Rhine-Westphalia. The concentration of outlets in Lower Saxony indicates a strong regional presence. The smaller presence in North Rhine-Westphalia may represent an area for potential expansion.
Competitor analysis shows key rivals, revealing market trends and chances to outdo others to gain the customers.
Top competitors for Bäckerei Overmeyer include Eis Manufaktur Hüde (15.09% cross-visitation), McDonald's (13.21%), Burger King (5.66%), Aal- & Forellenräucherei Hoffmann GmbH (5.66%), and Dümmer Perle GmbH (5.66%). High cross-visitation with fast-food chains indicates an opportunity to capture more customer visits by enhancing offerings or loyalty programs.
Traffic workload shows peak hours, guiding staffing and resource plans to meet demand and boost customer satisfaction.
Traffic workload for Bäckerei Overmeyer peaks between 8 AM and 11 AM, with the highest workload at 9 AM (60.50). There is minimal traffic before 5 AM and after 6 PM. Optimal staffing and resource allocation during peak hours can enhance customer service and sales.
Knowing consumers helps tailor offers, improving appeal, satisfaction, and ultimately drive loyalty and revenue growth.
Consumers of Bäckerei Overmeyer show a high affinity towards Women (176 index). Gen Z (227 index) also show high affinity. Gen Y are under-indexed (35). This affinity data helps to focus marketing strategies.